Brand Marketing Associate (Influencer Marketing & Partnerships) | A Leading EdTech Brand

Title: Brand Marketing Associate (Influencer Marketing & Partnerships)
Experience: 2–4 years
Location: Bengaluru
Compensation: 12–20 LPA
Role Type: Full-time

About the Employer Brand

A leading edtech brand building the next generation of technology and career-focused education in India. The organization works with learners, industry experts, and leading academic institutions to create high-impact programs that bridge the gap between education and industry.

Role Overview

The role will drive the brand's influencer marketing, branded content, and strategic partnership initiatives. You will be responsible for identifying relevant creators, building long-term relationships, developing engaging content collaborations, and executing campaigns that strengthen brand visibility and audience engagement.

This is a hands-on role with ownership across the entire influencer marketing lifecycle — from creator discovery and outreach to campaign strategy, negotiations, execution, and performance analysis.

The ideal candidate is someone who understands the creator economy, has a strong sense of content and storytelling, and can translate brand objectives into impactful creator-led campaigns.

Key Responsibilities

Influencer Marketing & Creator Partnerships

- Identify, evaluate, and build relationships with relevant creators across YouTube, Instagram, LinkedIn, X, and emerging platforms
- Build and manage a strong creator network across technology, careers, AI, education, business, and lifestyle categories
- Evaluate creators beyond follower counts, considering audience relevance, engagement, credibility, and influence
- Own creator outreach, pitching, commercial negotiations, and end-to-end collaboration management
- Develop and maintain a structured creator pipeline while identifying opportunities for long-term partnerships
- Understand creator, audience, and content-format performance to optimize future collaborations

Branded Content & Campaign Execution

- Develop creative campaign concepts and content briefs aligned with brand objectives
- Collaborate with creators and agencies to develop authentic, engaging, and platform-native branded content
- Manage campaign execution, including timelines, shoots, content reviews, approvals, and final delivery
- Ensure content aligns with both the creator's identity and the brand's positioning
- Identify high-performing content and explore opportunities to repurpose it across the brand's marketing channels
- Work closely with internal marketing and creative teams to deliver integrated campaigns

Campaign Performance & Analytics

- Track and evaluate campaign performance across views, reach, watch time, engagement, leads, and sign-ups
- Analyse creator and content-format performance to identify successful campaign strategies
- Monitor campaign ROI, CAC, and other relevant marketing metrics
- Generate insights on audience behaviour, content effectiveness, and campaign outcomes
- Build a structured approach to campaign reporting, experimentation, and continuous improvement
- Develop an influencer marketing playbook based on campaign learnings and performance insights

Strategic Partnerships & Collaborations

- Identify potential partnerships with brands, communities, platforms, and relevant industry stakeholders
- Explore co-marketing opportunities, events, content collaborations, and cross-promotional initiatives
- Develop partnership proposals, pitches, and collaboration concepts
- Coordinate commercial discussions, negotiations, and execution with external partners
- Build and maintain long-term relationships to create recurring brand collaboration opportunities

What We're Looking For

- 2–4 years of experience in influencer marketing, brand marketing, content marketing, partnerships, media, advertising, or related roles
- Hands-on experience managing influencer campaigns and creator collaborations from discovery to execution
- Strong understanding of the creator ecosystem across Instagram, YouTube, LinkedIn, and other digital platforms
- Ability to identify relevant creators based on audience quality, engagement, content relevance, and brand alignment
- Strong written and verbal communication skills, particularly in creator outreach, campaign briefs, proposals, and negotiations
- Understanding of branded content, storytelling, content formats, and social media trends
- Ability to analyse campaign performance and translate data into actionable insights
- Strong coordination and project management skills, with the ability to manage multiple campaigns simultaneously
- Proactive, creative, and comfortable working in a fast-paced environment with high ownership
- Willingness to work from the Bengaluru office

Good to Have

- Experience working with technology, edtech, AI, career development, or consumer-facing brands
- Experience managing creator relationships and negotiating brand collaborations
- Experience with podcasts, video content, events, and community-led marketing initiatives
- Experience managing influencer marketing agencies or external creative partners
- Experience building or managing a personal social media page, YouTube channel, or online community
- Strong understanding of emerging creator economy trends and digital content consumption patterns

Why Should You Apply?

- Own creator-led brand building: Drive influencer marketing and branded content initiatives for a leading edtech brand
- Work with influential creators: Build partnerships across technology, education, careers, AI, and business communities
- Creative ownership: Take ideas from initial concept to creator collaboration and final campaign execution
- Drive measurable impact: Connect brand campaigns with audience engagement, lead generation, and business outcomes
- Experiment and innovate: Test new creators, content formats, platforms, and partnership opportunities
- Build a long-term playbook: Help shape and scale the brand's influencer marketing and partnership ecosystem

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

WinnerBrands Team