Assistant Manager/ Manager, Performance Marketing

What does the role entail?

One of our key priorities is to scale up performance marketing and make it really effective at driving a lot more high-quality leads, and eventually, revenues. To achieve this, we are looking for a sharp, creative, and enthusiastic performance marketer with experience in driving quality leads across a variety of channels - Meta ads ,Google Ads,LinkedIn, and Quora, among others.

- Responsible for planning, executing and maintaining performance marketing campaigns across channels
- Responsible for end to end Creative strategy to scale and optimize performance marketing
- Identify trends and insights, and optimize spend and performance based on the insights
- Run and analyze continuous multiple experiments to find new opportunities for growth and efficiency.
- Demonstrate ability to work at both the planning level (generating ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data).
- Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports

What will excite us?

- 4–6 years of hands-on, execution-heavy experience in performance marketing.
- Strong expertise in both Google Ads and Meta Ads, managing campaigns at scale. Experience with other channels is an add-on.
- Background in EdTech (preferred) or a lead-gen / consumer tech business, ideally marketing to Indian audiences.
- Proven experience scaling profitable campaigns through strong creative strategy, audience segmentation, and performance optimization.
- Deep understanding of Google Ads, Meta Ads Manager, Meta Pixel, Conversion API, Google Tag Manager, attribution, and campaign measurement.
- Strong experience optimizing campaigns using funnel metrics such as CPL, CPA, CAC, ROAS, and revenue.
- Experience running high-velocity creative experiments and interpreting data to drive decisions.
- Exposure to LinkedIn, YouTube, Reddit, Quora, or other emerging platforms is a plus.
- Strong understanding of landing page optimization and conversion rate optimization (CRO).
- Excellent written communication and stakeholder management skills.

What will you be doing?

- Owning hands-on execution and optimization of Google and Meta campaigns across the entire funnel for the India business.
- Developing and executing a creative testing roadmap, partnering closely with designers and content teams to continuously improve campaign performance.
- Running structured experiments across creatives, audiences, keywords, bidding strategies, placements, and landing pages to unlock growth.
- Managing budgets and pacing day to day, and identifying trends and insights to optimize spend and audience strategy.
- Analyzing campaign and funnel performance to improve KPIs such as CPL, CPA, ROAS, conversion rates, and revenue.
- Building performance dashboards and communicating actionable insights, not just reporting metrics.
- Collaborating with Product, Sales, and Creative teams to improve lead quality and acquisition efficiency.
- Contributing to expansion across other paid channels (LinkedIn, YouTube, Reddit, Quora, etc.) where applicable.

Why Will You Enjoy Working with Us?

- Complete ownership; minimal management and a lot of autonomy.
- Contribute directly to the success of the business and its top-line impact.
- High-pedigree, high-caliber team.
- Experiment, fail, and learn.
- Rapid career progression for high performers.
- Work from our office in Bengaluru alongside the Sales, Product, and Creative teams you partner with.