Marketing Manager

The role holder owns the following areas end to end.

1. Social media management — SYMB and ABM

- Plan, write, review and publish always-on content for SYMB LinkedIn, ABM LinkedIn and SYMB Instagram.
- Build and maintain monthly content calendars for both brands, balancing themes, formats and platform fit.
- Schedule posts in advance and keep calendar links and deliverables updated
Set platform direction, for example moving SYMB Instagram back to people-led, employee- centric content.
- Write festive and occasion content (Raksha Bandhan, Diwali greetings and the employee gift message).

2. Content quality and peer review

- Design and run a peer review and rating process for social content, with reviewers from leadership, operations a
business development.
- Follow up with reviewers, reconcile their feedback, and rework content before approval.
- Use review ratings to set quality benchrnarks and spot recurring feedback themes.

3. Humans of SYMB podcast and YouTube

- Oversee the company podcast with the marketing team member who runs it: guest pipeline, pre- calls, guest-
specific episode flows and questionnaires.
- Review recorded episodes and give editing direction; write guest bios, titles, write- ups and promotional copy.
- Plan and run the YouTube channel including publishing owners and cross-promotion on LinkedIn and internal
channels.
- Write YouTube captions and repurpose podcast content for social channels.
4. Blogs and website content

- Researches topics and writes SYMB blogs.
- Reviews ABM blogs, including Al-automated blogs, for tone, positioning, structure and brand voice; gives inputs
sample topics to improve the automation.
- Reviews ABM and SYMB website content and imagery and consolidates feedback with revised copy.
- Flagged and pursued fixes to the ABM blog category structure.
5. Internal communications and employee engagement

- Runs the internal webinar series end to end (e.g. QA and BA webinars).
- Coordinates the SYMB Wellness Program sessions: scheduling, reminders, invites and post-session feedback.
- Writes internal announcements and warm employee touchpoints such as festive messages.
6. Brand identity and brand governance

- Led the ABM brand identity rolout: rolout tracker, functional owners, dependencies and the asset checklist
- Drove department-wide asset audits and the employee email signature rollout through HR and team leads.
- Keeps both brands distinct and consistent across channels.
7. Leadership visibility and PR

- Build LinkedIn content plans for the founders and senior leaders, based on founder-led content research.
- Write PR briefs covering leadership positioning media opportunities and a six- month direction.
- Maintain leadership bios for both brands.
8. Marketing planning, tracking and reporting

- Owns the Marketing Master Tracker (SYMB and ABM workstreams kept separate).
- Runs the daily Marketing DSM and a bi-weekly Marketing cadence.
- Submits the weekly 5-15 report and keeps the timesheet and deliverable links current.
9. Performance marketing and lead generation (new, from Oct 2026)

- Researching how Marketing can support enterprise lead generation and preparing a performance marketing Plan
- Designing a social media engagement pipeline: response categories, ownership and folow-up steps.
IO. Strategy, leadership and management

- Set quarterly and annual marketing plans for SYMB and ABM, tied to business goals, product launches and hiring
- Own deadlines and outcomes end to end; flag risks early and propose solutions, not just status.
- Set goals for team members, review their work. give regular feedback, support their growth and contribute to hir
Delegate execution (posting, scheduling, first drafts) so own time goes to planning, review and strategy.
- Align founders, Desigm Development, HR and Sales on priorities; negotiate timelines and push back when needer
- Propose and manage the marketing budget (tools, ads, freelancers, events); evaluate vendors and subscriptions
Finance.
- Define KPIs, track analytics monthly, report results and ROI to leadership and adjust plans based on data.
- Build campaigns that create leads for sales with the go- to-market team, and own the performance marketing plan
- Create repeatable processes, templates, brand guidelines and approval workflows, and keep trackers current
- Protect brand consistency across all teams and assets, and approve external-facing content.
- Monitor brand mentions and comments; prepare responses to negative feedback or sensitive topics with
leadership.
- Bring new formats, channels and AI tools into the workflow, with quality controls.
- Give concise montHy marketing reviews to the founders covering results, learnings and next steps
INDIRECT & SUPPORTING RESPONSIBILITIES

These are areas the role contributes to or enables without owning the final output

- Team leadership: guides marketing team members through daily check-ins and process reviews, reviews their
weekly reports, and hands over work such as content calendars when roles change.
- Design coordination: briefs and aligns with the Design team on social design, website images and creatives;
depends on Design to stay on brand.
Development and website dependencies: works with developers and project leads on website content and
images; manages timing between website publishing and social posts that need live blog links.
- Content automation: works with the automation and Design teams on blog automation, defining inputs, sample
topics and quality benchmarks.
Product and market understanding: reads competitor analysis and market research from the business
development team so marketing messages match product positioning; joins product deck handovers.
- Business development support: reviews content and messaging that go-to- market and outreach work relies o
HR and people initiatives: supports employer branding through the podcast, wellness and webinars; drafts
employee expectation documents; nominates team members for training pilots; coordinates guest release
agreements with HR.
- Operations support: provides documents to the Operations team on request, joins process meetings such as
procurement, and follows operations processes such as timesheets and device updates.
- Cross-team events and webinars: coordinates with team leads to plan webinar topics and speakers.
- AI- assisted work: uses AI tools for reel references and content ideation, and reviews Al-generated content bef(
publishing.

### Requirements
Core Skills

- Strong 82B content writing and editing for LinkedIn, Instagram, blogs and websites, with a clear sense of brand v
Social media planning scheduling and platform- specific strategy for more than one brand.
- Project coordination across Design, Development, HR and leadership, With steady follow-up on dependencies.
- Podcast and video content planning: guest research, episode flows, scripts and review.
- Stakeholder management and feedback handling, including peer review processes.
Team supervision and delegation.
Leadership Competencies Expected at This Level

Strategic thinking: turns business into a marketing plan With clear priorities and trade-offs.
Decision—making: makes content and channel calls independently and escalates only What needs leadership in
Coaching: develops junior team members through clear briefs, structured feedback and goal- setting.

Commercial awareness: understands how marketing supports sales, hiring and revenue, and manages spend
responsibly.

Analytical mindset: uses data to judge what works and to justify plans and budgets.
Communication with leadership: presents plans, results and risks to founders concisely.

Adaptability: absorbs new priorities (such as performance marketing) without losing ongoing delivery.

Growing or Desirable Skills

- Performance marketing paid campaigns and lead generation for enterprise B2B.
Social analytics and reporting.
- Al content tools and automation (Claude, automated blog workflows).
- Understanding of higher- education technology and accessibility products (EDRO, KORA).

Qualifications

Bachelor's degree in Marketing Mass Communication, English or a related field (a postgraduate qualification is a
plus).

3—5 years in content, social media or brand marketing, ideally in B2B technology.