About this role

## Social Media Professional
We are looking for a smart, curious and data-driven Social Media Professional who understands how social platforms are changing and knows how to turn trends, content and data into business impact.
### What You’ll Do
• Track and understand the latest social media trends, formats, algorithms and audience behaviour • Develop and execute content strategies across LinkedIn, YouTube and other relevant platforms • Use AI tools for research, content ideation, creation, analysis and productivity • Study social and website data to understand what is working, what is not and why • Experiment with new content formats, hooks, topics and distribution strategies • Turn data and audience insights into better content and stronger engagement • Monitor competitors, creators and industry conversations to identify new opportunities • Work closely with the content, SEO and marketing teams to connect social activity with brand awareness, demand generation and leads
### What We’re Looking For
• 4–6 years of social media/content experience • Strong understanding of LinkedIn and YouTube • Naturally curious about AI, new tools and emerging trends • Comfortable working with data, analytics and dashboards • Strong content sense and ability to identify what will make people stop, watch, read or engage • Analytical mindset with a willingness to test, learn and experiment • Smart, proactive and able to work independently • Someone who doesn't just execute a content calendar but asks: “What is working, why is it working, and what should we try next?”
### The Ideal Person
Trend-aware + AI-savvy + Data-driven + Content-smart + Experimental We are looking for someone who can spot a trend today, understand the data behind it, use AI to move faster, and turn the insight into content that creates business impact.