About this role
This is a remote position.
Demand Generation & Pipeline Development
- Develop and execute campaigns that generate qualified sales opportunities.
- Identify high-potential customer segments, buyer personas, industries, and geographic markets.
- Collaborate with Sales and SDR teams to align campaigns with commercial priorities.
- Improve lead qualification, routing, nurturing, and pipeline conversion.
Multi-Channel Growth Marketing
- Identify, test, and scale effective acquisition channels, including SEO, paid search, LinkedIn, email marketing, account-based marketing, webinars, referrals, and partner campaigns.
- Prioritise marketing activities based on measurable commercial impact.
- Optimise acquisition channels and marketing spend based on performance.
Conversion Rate Optimisation
- Analyse customer acquisition funnels to identify conversion barriers.
- Optimise landing pages, calls to action, demo-booking flows, and lead forms.
- Test messaging, value propositions, offers, and audience segments.
Lead Nurturing & Marketing Automation
- Build targeted email sequences, nurture campaigns, and re-engagement programmes.
- Segment audiences and improve lead follow-up processes.
- Collaborate with Sales to strengthen lead qualification and conversion.
SEO & Content-Led Growth
- Identify high-intent search opportunities and improve organic acquisition.
- Collaborate with the Content & Communications Specialist to distribute and convert existing content into qualified opportunities.
- Explore opportunities to improve visibility across search engines and AI-powered platforms.
Analytics, Reporting & Experimentation
- Track marketing-sourced pipeline, acquisition performance, conversion rates, and campaign efficiency.
- Develop growth dashboards and provide actionable performance insights.
- Run structured experiments, evaluate results, and scale successful initiatives.
- Maintain accurate campaign attribution and CRM reporting.
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Requirements
- Demonstrated experience in growth marketing, demand generation, performance marketing, or B2B marketing.
- Hands-on experience executing campaigns for B2B businesses, preferably SaaS or technology companies.
- Proven ability to contribute to qualified sales pipeline and measurable commercial outcomes.
- Understanding of B2B buyer journeys, lead qualification, and sales funnel management.
- Experience using CRM systems and marketing automation or email marketing tools.
- Familiarity with website analytics, campaign tracking, attribution, and conversion optimisation.
- Strong analytical, problem-solving, and communication skills.
- Ability to independently execute campaigns, manage experiments, and collaborate across teams.
Preferred Qualifications
- Experience marketing B2B SaaS products to mid-market or enterprise customers.
- Knowledge of account-based marketing, SEO, paid acquisition, and content-led growth.
- Experience with automated lead-nurturing programmes.
- Familiarity with tools such as HubSpot, Salesforce, Google Analytics 4, Google Ads, and LinkedIn Campaign Manager.
- Experience using AI tools for marketing research, campaign execution, and analysis.
- Experience working with distributed teams or international markets.
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