Brand and Customer Marketer: Cardiovascular Disease

Job Description

Cardiovascular Disease Brand & Customer Marketer

- Business Unit: UK Pharmaceuticals
- Location: London, United Kingdom (hybrid working; minimum 2 days per week Moorgate, London office)
- Reporting to: Strategic Marketing Lead, Cardiovascular Disease (CVD)

Role Overview

The Cardiovascular Disease Brand & Customer Marketer is a core member of the UK cardiovascular cross-functional team, supporting the planned 2027 launch of a lipid-lowering therapy across primary and secondary care. The role translates cardiovascular strategy and insight into operational brand and customer plans that drive behaviour change, pathway integration and value for people at risk of or living with CVD, customers, the NHS and the business.

Role Purpose

Working closely with the Strategic Marketing Lead and as a core member of the cardiovascular cross-functional team, the role will turn strategy, customer and market insight into clear, connected customer journeys that support a successful 2027 launch.

- Translate strategic choices and insights into priority segments, behavioural objectives, compelling customer journeys and coordinated omnichannel experiences across specialist and primary care
- Drive launch excellence by aligning initiatives, decisions, owners, dependencies and milestones to the launch plan, using data and learning to optimise delivery and impact
- Connect Marketing, Medical, Market Access, Pathways, Analytics and Field teams, coordinating contributions across functions to resolve issues, maintain momentum and deliver shared launch outcomes

Champion a culture of ethics, integrity and compliance, embedding these principles in every decision and activity, ensuring full adherence to the ABPI Code of Practice and all relevant company policies and governance requirements.

Key Capabilities – Ability to:

- Apply deep marketing expertise and knowledge of cardiovascular care across primary and secondary settings
- Use structured planning and insight to shape operational brand, customer and launch plans
- Work autonomously, prioritise effectively and solve complex problems in a fast-moving launch environment
- Use data and test-and-learn approaches to optimise campaigns, KPIs and investment
- Influence and lead across local, Regional and Global matrix teams without formal authority
- Act with integrity, sound judgement and strong compliance awareness

Key Activities

Customer & Market Understanding

- Maintain current knowledge of cardiovascular risk reduction, lipid management, products and competitors
- Understand priority customers, stakeholders, decision-makers and influencers across specialist and primary care
- Synthesize customer, market and pathway insights to identify needs, barriers and strategic opportunities

Brand & Customer Strategy

- Support the development and maintenance of the L3 NEXT Plan, keeping insights, choices, priorities and actions aligned to opportunity spaces.
- Contribute to launch readiness planning and quarterly cadence reviews ensuring that the cross-functional team remain focused and delivering against Objectives and Key Results.
- Translate strategy into priority segments, behavioural objectives, customer journeys and channel choices

Campaign Development & Execution

- Lead segmented campaigns from brief and UK localisation through approval, deployment and evaluation
- Develop value propositions, messaging, content and field tools for specialist and primary-care customers
- Orchestrate modular content across field and digital channels to deliver agreed customer journeys
- Use KPIs, CRM data and feedback to optimise content, channels and investment

Cross‑Functional & Field Alignment

- Align cross-functional teams behind the launch plan, with clear decisions, owners, dependencies and timelines
- Partner with field leadership on execution, onboarding, training and feedback
- Coordinate with Medical on expert engagement, congresses, symposia and evidence pull-through within governance boundaries
- Partner with Market Access and Pathways on formulary, protocol and pathway priorities across care settings
- Influence local, Regional and Global partners to resolve issues and deliver shared outcomes

Agency & Budget Management

- Lead agency, briefing, delivery oversight and performance management for assigned launch projects
- Manage promotional budgets, purchase commitments and return on investment against agreed objectives
- Maintain operational control of approval workflows, launch trackers, risks, dependencies and delivery milestones

Leadership & Capability Building

- Share best practice and learning to strengthen marketing capability across the wider team
- Improve planning disciplines, team effectiveness and ways of working through constructive challenge and continuous improvement
- Create an inclusive environment where different perspectives are valued and colleagues are empowered to contribute

Skills & Experience

Essential

- Bachelor’s degree or equivalent experience
- Substantial UK pharmaceutical or healthcare marketing experience, including independent leadership of brand, customer or launch workstreams
- Demonstrated capability in omnichannel campaigns, insight application, project delivery and agency management
- Experience delivering through complex cross-functional and matrix teams
- Working knowledge of NHS specialist pathways, primary-care dynamics and local formulary decision-making
- Sound working knowledge of the ABPI Code of Practice

Desirable

- Cardiovascular, lipid, metabolic or other chronic-disease experience
- Experience spanning specialist and primary-care marketing, including pathway or formulary pull-through
- Familiarity with cardiology and lipid clinics, shared-care models, GP workflows and integrated care systems
- Experience with congresses, CRM platforms, modular content and digital customer journeys

Senior Specialist Profile Alignment

- Demonstrates recognised expertise within their discipline
- Solves complex problems by bringing new perspectives to existing solutions
- Works independently and acts as a trusted expert
- Influences decision‑making through insight‑based recommendations
- May lead projects or initiatives and mentor less experienced colleagues

Behaviours & Ways of Working

- Takes ownership and remains focused on patient, customer and business impact
- Balances creativity and pace with sound judgement and compliance
- Builds trust through collaboration, transparent communication and respectful challenge
- Adapts to changing evidence, customer needs and launch priorities while maintaining strategic focus

Additional location(s) Compensation Information:

Required Skills:
Cardiology, Creative Campaign Development, Healthcare Marketing, Launch Excellence, Marketing Budget Management, Marketing Strategy Implementation, Market Research, Omnichannel Marketing, Pricing Strategies, Primary Care, Product Lifecycle Management (PLM), Project Management, Strategic Marketing Consulting, Strategic Thinking

Preferred Skills:

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Current Contingent Workers apply HERE

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Employee Status:
Regular

Relocation:
No relocation

VISA Sponsorship:
No

Travel Requirements:
No Travel Required

Flexible Work Arrangements:
Not Applicable

Shift:
Not Indicated

Valid Driving License:
No

Hazardous Material(s):
N/A

Job Posting End Date:
11/14/2026
*A job posting is effective until 11:59:59PM on the day BEFORE  the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.