Brand Marketing Intern

TomTomAmsterdam, North HollandHybridInternshipListed 3 hours ago

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About this role

What you'll do:

- Support the briefing, planning, and coordination of brand and product campaigns across different channels.

- Contribute to product launches, brand partnerships, promotional activities, and lifecycle marketing initiatives.

- Participate in brainstorming sessions and help develop creative campaign ideas and channel-specific concepts.

- Support influencer campaigns, including creator research and selection, briefing, content review, deliverable tracking, and reporting.

- Assist with PR activities such as research, media monitoring, campaign coordination, and performance reporting.

- Research potential brand partnerships and support campaign activation.

- Help manage and monitor the brand’s online presence, ensuring consistent messaging across social media and other marketing channels.

- Conduct market and competitor research to identify consumer trends, growth opportunities, and new ideas.

- Analyse campaign results and marketing metrics, such as engagement rates and impressions, to understand campaign effectiveness.

- Support the creation and localisation of digital assets, point-of-sale materials, and translation projects.

- Collaborate with internal teams, including CRM, sales, design, and local marketing teams, as well as external agencies and production partners.

- Explore how AI tools and emerging marketing technologies can support research, content development, and campaign execution.

What you'll need:

- You are currently enrolled as a student, ideally studying Marketing, Business, Communications, or a related subject.

- You are comfortable working in an English-speaking, international environment.

- You are organised and able to manage multiple projects at different stages.

- You have strong attention to detail and good communication skills.

- You are interested in consumer brands, social media, PR, partnerships, and creator or influencer marketing.

- You understand key marketing channels such as Instagram, TikTok, and influencer marketing.

- You have basic analytical skills and an interest in using insights to support decisions.

- You are familiar with Microsoft Office, including Excel, Word, PowerPoint, and Outlook.

- You are interested in creative content development and collaborating with design teams.

- You are curious about AI tools and how they can be used in marketing.

- You have valid authorisation to work in the EU.

- You are ideally available for a six-month, full-time internship of 40 hours per week.