About this role
Manages marketing workflows, data, and performance reporting to improve marketing effectiveness. With moderate supervision, builds campaign audience lists from Business Intelligence (BI)/Marketing Customer Information File (MCIF)/Customer Relationship Management (CRM) and core data, maintains dashboards, measures campaign results and Return on Investment (ROI), manages marketing project workflows, and supports budget tracking.
Qualifications
EDUCATION/CERTIFICATION:
Bachelors degree in marketing, business, finance, statistics, data analytics, or a related field or equivalent combination of education and experience.
MBA or advanced analytics coursework preferred.
Google Analytics certification required.
EXPERIENCE:
Three (3) years of marketing operations, analytics, reporting, or database marketing experience; financial institution experience preferred.