About this role
Job Description Summary
Sr/Brand Manager - Renal
Location : Taipei
#LI-Hybrid
Want to bring a new medicine to market and see the difference it makes for patients? Join Novartis as a Brand Manager. Our purpose is to reimagine medicine to improve and extend people's lives. You'll get the scope to own a launch, real visibility with regional teams, and a culture that supports curiosity and growth.
Job Description
Major Accountabilities:
- Lead brand strategy and launch planning as part of the Integrated Brand and Launch Teams.
- Carry out, track and analyse tactical plans that drive brand growth and market share.
- Develop promotional activities that follow internal SOPs and the Code of Conduct.
- Manage brand budgets, forecasts and the marketing mix to make sure spending pays off.
- Gather market and customer insights to find new opportunities.
- Work with Medical colleagues to identify key centres, KOLs and patient needs in your territory.
- Make sure all safety and regulatory communications to healthcare professionals are compliant.
Requirements:
- At least 5 years of brand management experience in pharma industry
- New product launch experience, with strong launch skills and demonstrated track record in launch
- Renal, Specialty,or rare disease experience a plus
- Proven leadership skills, with experience coaching and motivating a team
- Proven exceptional external customer focus and building strong relationship with KOLs.
- Ability to bring strategy to life through execution.
- Proven ability to work cross-functionally.
Skills Desired
Asset Management, Change Agility, Commercial Excellence, Cross-Functional Collaboration, Customer-Oriented, Digital Marketing, Healthcare Industry, Influencing Skills, Marketing Strategies, Negotiation, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Product Strategies, Stakeholder Engagement, Stakeholder Management, Strategic Alliances, Therapeutic Knowledge