About this role
Solar Business Growth (₹200 Cr Responsibility)
· Achieve annual revenue targets of ₹200 crore for solar pumping and contractor-driven solar business.
· Identify large-scale opportunities under central and state agriculture schemes.
· Develop partnerships with solar contractors, government agencies, and institutional clients.
· Monitor solar tenders, project pipelines, and policy developments.
Market Development – North India
· Expand business presence across Rajasthan, Haryana, Punjab, Uttar Pradesh, Uttarakhand, Delhi NCR, J&K, and Himachal Pradesh.
· Engage with state nodal agencies, irrigation departments, and renewable energy bodies.
· Conduct market mapping for demand, crop patterns, and water requirement analysis.
Dealer & Contractor Network Management
· Develop a strong dealer, distributor, and contractor network for solar projects.
· Provide contractors and dealers with training, product knowledge, and sales support.
· Improve contractor and dealer performance, profitability, and geographical coverage.
Team Leadership
· Lead and manage a high-performing regional sales team.
· Define KPIs, review performance, and drive productivity.
· Support capability building and hiring for the team.
Agri Product Expertise
· Strong understanding of agricultural pumps and irrigation systems.
· Recommend pump–solar configurations based on regional agricultural needs.
· Provide technical guidance to dealers, farmers, and contractors.
Customer Engagement & Relationship Management
· Manage key accounts, contractors, and government stakeholders.
· Conduct product demos, technical discussions, and solution presentations.
· Ensure timely resolution of customer and project-related issues.
Operational & Reporting Responsibilities
· Prepare MIS, forecasts, contractor status, and business analytics.
· Ensure compliance with company policies and financial norms.
· Coordinate with logistics, service, and execution teams.
Required Skills & Competencies
· Strong knowledge of solar pumping systems and contractor-driven project business.
· Technical understanding of agricultural pumping and irrigation solutions.
· Deep experience and market knowledge of North India.
· Team leadership and people management skills.
· Analytical thinking, negotiation, and communication skills.
· Proficiency in MS Office, CRM tools, and tender portals.
Education & Experience
· Bachelor’s degree in Mechanical/Electrical (preferred).
· MBA in Marketing or Energy Management (preferred).
· 8–15 years of experience in Solar / Agri .
· Minimum 8-10 years of team handling experience.
· Proven ability to manage turnover of ₹150–200 crore.
Key Performance Indicators (KPIs)
· Achievement of ₹200 crore solar business target.
· Dealer & contractor network growth.
· Market share expansion in North India.
· Team performance and productivity.
· Tender success ratio and project profitability.
· Customer satisfaction and complaint closure rate.