About this role
About Animal Health Business
As the leading animal health company in China, we have extensive business coverage from the full value chain in R&D, production to sales and a diversified product portfolio covering swine, poultry, pets, cattle vaccines and medicines. We are always "in China and for China". We've pioneered many game-changers in the veterinary medicine, and we're looking to our customers' needs to guide us into the future.
Job Responsibilities:
- Social RED KFS for Brand IMC Campaigns Lead RED/Xiaohongshu KFS strategy and activation as an integral part of brand IMC campaigns, leveraging content, KOL/KOC and platform resources to amplify campaign impact.
- Always-on Social & iWOM Building Develop always-on social strategy and content across RED/Xiaohongshu and Douyin/TikTok to continuously build brand relevance, consumer engagement and positive iWOM beyond campaign periods.
- Social Commerce Exploration Explore and pilot Douyin/TikTok social commerce opportunities, connecting content, creators and commerce to drive consumer engagement and conversion.
- Brand Communication & Content Development Translate brand strategy into compelling consumer communication and develop high-quality content across social, digital and other key touchpoints, ensuring consistency in brand messaging and visual identity.
- Agency Management & Budget Planning Lead social/creative agency management and annual budget planning, ensuring effective resource allocation, execution quality and continuous improvement of agency performance.
Job Requirements:
- Bachelor degree and above
- Approximately 5 to 8 years of relevant experience for the Marketing Manager level.
- Approximately 3 to 5 years of relevant experience for the Assistant Marketing Manager level.
- Proven experience in social media marketing, brand communication, integrated marketing or digital marketing.
- Experience managing social media platforms, content calendars, communication campaigns and external agencies.
- Experience in consumer goods, pet care, animal health, healthcare, wellness or other consumer-oriented industries is preferred.
- Experience in the pet category or broader health-related categories will be an advantage.
- Experience in CRM, consumer lifecycle management or first-party data activation is preferred.
- Experience in TikTok/Douyin Commerce, social commerce or content-driven e-commerce is a strong plus