Marketing Manager Nerandomilast - Mumbai

The Position

Are you passionate about bringing innovative healthcare solutions to market and turning strategy into commercial success? As our Marketing Manager – Nerandomilast, you'll play a pivotal role in shaping how new products and indications are successfully introduced to patients, healthcare professionals, and key stakeholders.

In this highly visible individual contributor role, you'll be the driving force behind launch excellence, leading the development of launch strategies, orchestrating cross-functional teams, and ensuring every aspect of a product launch is executed flawlessly. You'll work closely with colleagues across Commercial, Medical, Regulatory, Market Access, Supply Chain, and Sales Country and Regional teams to accelerate market adoption and maximize business impact.

If you thrive in a fast-paced environment, enjoy influencing without direct authority, and are excited by the challenge of launching breakthrough products, we'd love to hear from you.

Duties & Responsibilities

- Develop robust business cases and launch strategies for Speciality Launches in Pulmonology & Rheumatology, and portfolio expansion opportunities.

- Define launch readiness frameworks, key performance indicators (KPIs), and success metrics to measure launch effectiveness & to grwo the market post launch

- Build and coordinate integrated launch plans, ensuring alignment across all business functions.

- Conduct market assessments, competitor analyses, and opportunity evaluations to identify market potential and commercial opportunities pre & post-launch

- Translate customer, market, and stakeholder insights into compelling product positioning and differentiated messaging to shape & grow the market

- Identify unmet customer needs and develop value propositions that resonate with target audiences and help shape the category/market

- Create go-to-market strategies covering customer segmentation, channel mix, pricing, and promotional planning.

- Design and implement healthcare professional (HCP) engagement strategies, including omnichannel activation plans that drive awareness, adoption, and advocacy.

- Partner with Sales teams to ensure field force readiness through effective training, tools, and precise execution of promotional plans

- Lead launch excellence workstreams and drive accountability across cross-functional stakeholders.

- Collaborate closely with Medical, Regulatory, Market Access, Supply Chain, Government Affairs and Commercial teams to ensure seamless launch execution & adoption across different channels thereafter.

- Facilitate critical decision-making processes, proactively address challenges, and build momentum at launch & further gain post launch.

- Influence stakeholders at multiple levels and align diverse teams around shared objectives.

- Manage external agencies and vendors supporting creative development, digital campaigns, events, and promotional activities.

- Monitoring performance pre/peri & post launch and make data-driven adjustments to maximize commercial outcomes.

- Tracking key metrics and identifying opportunities to optimize execution and accelerate growth.

- Conducting business reviews to capture insights, best practices, and lessons learned.

- Applying launch learnings to strengthen future product introductions and enhance organizational launch capabilities.

About our Future Employee

- Education: MBA or Master's degree in Marketing, Business Administration, Life Sciences, or a related field.

- Minimum of 10+ years of marketing experience, including at least 3 years focused on new product launches, commercialization, or innovation initiatives.

- Proven track record of successfully leading cross-functional launch teams and managing brands through key stages of the product lifecycle.

- Strong analytical, strategic thinking, and project management capabilities with the ability to translate insights into action.

- Excellent communication, influencing, and stakeholder management skills.

- Experience within the Pulmonary, Rheumatology, or Specialty Medicine therapeutic areas is preferred.

- Familiarity with business case development, launch planning, and launch excellence frameworks.

- Demonstrated ability to navigate a complex matrix organization and collaborate effectively with local, regional, and global stakeholders.

- Position is based in Mumbai.

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