About this role
Responsibilities & Key Deliverables
Business Development & Sales Growth
- Develop and execute regional business plans to achieve annual order booking, revenue, and profitability targets.
- Build a strong sales funnel and ensure conversion of qualified opportunities.
- Develop and execute regional market expansion strategies to increase Mahindra Powerol's footprint in the energy storage ecosystem.
Key Account Management
- Develop and maintain relationships with CXOs, Plant Heads, Facility Managers, Procurement Teams, Sustainability Leaders, and Energy Managers.
- Identify opportunities within existing Mahindra Powerol customer accounts and installed base.
- Drive account penetration through coordinated engagement with regional dealers and channel partners.
Channel Development & Dealer Network Management
- Leverage Mahindra Powerol's existing dealer and channel network to drive market penetration for BESS solutions across North & East India.
- Identify, onboard, develop, and manage channel partners capable of generating and executing BESS opportunities.
- Build BESS capability within the existing dealer ecosystem through structured training and engagement programs.
- Conduct regular product, application, and solution-selling training programs for dealers and channel partners.
- Jointly work with dealers to identify, nurture, and convert opportunities.
Channel & Ecosystem Development
- Develop relationships with:
- Electrical Consultants
- Energy Consultants
- Solar EPC Companies
- Industrial EPC Contractors
- Create project referral and business-generation partnerships.
- Enhance market reach through ecosystem alliances and influencer networks
Solution Selling & Project Development
- Engage customers to understand energy consumption patterns, backup power requirements, cost challenges, and sustainability objectives.
- Work closely with application engineering and product teams to develop customized BESS solutions.
- Prepare and present techno-commercial proposals aligned with customer requirements.
Market Development & Intelligence
- Monitor developments in:
- Energy storage technologies
- Commercial electricity tariffs
- Open access and captive power markets
- Track competitor activities, pricing trends, and market dynamics.
- Generate actionable market insights to support business strategy and product positioning.
Team & Channel Leadership
- Lead and mentor regional business development and sales teams.
- Establish clear goals, KPIs, and territory plans.
- Build a high-performance culture focused on direct as well as channel-driven sales.
Cross Functional Coordination
- Collaborate closely with Engineering, Product Management, Project Execution, Service, Finance, Supply Chain, and Marketing teams.
- Ensure smooth transition from sales to project execution.
Forecasting, Reporting & Business Planning
- Maintain accurate opportunity pipelines and sales forecasts.
- Conduct monthly and quarterly business reviews.
Experience
- 8-12 years of experience in either:
- Battery Energy Storage Systems (BESS)
- Solar & Energy Storage
- Distributed Energy Solutions
- Energy Management Solutions
- Proven experience selling solutions to C&I and Institutional customers.
- Proven experience in channel sales, dealer management, or partner ecosystem development.
- Demonstrated success in building and scaling businesses through channel-led growth models.
- Strong network across industrial customers, consultants, EPCs, and channel partners in North & East India.
- Experience in consultative and solution-led selling.
- Proficiency in Microsoft Office tools.
Industry Preferred
- Battery Energy Storage Systems (BESS)
Qualifications
- Bachelor's Degree in Electrical Engineering, Electronics Engineering, Energy Engineering, or related disciplines.
- MBA (Marketing / Operations / Power Management) preferred.
General Requirements
Technical & Commercial
- Battery Energy Storage Systems (BESS)
- Energy Storage Applications
- Solar + Storage Solutions
- Power Systems Knowledge
- Techno-Commercial Proposal Development
- Contract Negotiation
Business & Leadership
- Strategic Business Development
- Key Account Management
- Channel Development & Dealer Management
- Solution Selling
- Team Leadership & People Development
- Stakeholder Management
Analytical
- Business Planning & Forecasting
- Market Intelligence
- Financial Acumen
- Opportunity Assessment
- Data-Driven Decision Making
Communication
- Executive-Level Customer Engagement
- Presentation & Influencing Skills
- Cross-Functional Collaboration
- Relationship Management
- Negotiation Skills