Marketing Manager

About Us

DTC, a Codan Company, provides secure, mission-critical communications solutions for defence, public safety, broadcast and unmanned systems. Our marketing team connects complex technology with the needs of customers and the missions they support.

About the Role

The Marketing Manager - North America is a hands-on role responsible for executing DTC’s global marketing strategy across North America. Based on-site at the Ashburn, Virginia office, the role works under the direction of the VP of Global Marketing to translate agreed priorities into regional campaigns, compelling content, sales materials and event activities across relevant DTC and Codan product lines.

This role combines day-to-day delivery with people management. The successful candidate will bring approximately 8-10 years of marketing experience, strong writing and graphic design skills, and the ability to manage competing priorities while collaborating with the Global Marketing Team, regional sales and technical colleagues.

Salary range for this position is $170,000–$200,000 aligned to experience and qualifications.

Key responsibilities:

Regional marketing execution

- Translate the global marketing strategy into practical North American activity plans, calendars and deliverables aligned with regional sales priorities and approved budgets.

- Deliver integrated campaigns across digital, email, social media, events and partner channels; coordinate product launches with global marketing and product teams.

- Gather regional customer, market and competitor insights to inform messaging and recommend improvements to campaign execution.

Content creation and graphic design

- Write, edit and proofread marketing content, including brochures, presentations, case studies, website copy, email campaigns, social posts and event materials.

- Create and adapt professional graphics and layouts using Adobe Illustrator, Canva and other relevant design tools; prepare assets for digital and print use.

- Work with sales, engineering and product specialists to translate technical information into clear customer benefits, with appropriate review and approval.

- Maintain brand consistency, content accuracy and an organised library of current marketing assets; coordinate photography, video and external creative support as needed.

People management and collaboration

- Manage assigned marketing team members, set priorities and objectives, allocate work, provide feedback and support professional development.

- Coordinate regional workloads with global functional leads and brand teams to meet deadlines and maintain quality across shared projects.

Trade shows and demonstrations

- Support North American trade shows, customer demonstrations and regional events in coordination with the Global Events & Tradeshow Lead and local sales teams.

- Coordinate logistics as required, including registrations, suppliers, shipping, collateral, display materials, schedules, setup and teardown.

- Support pre-event promotion, lead capture and timely handover to sales; consolidate post-event results, feedback and recommendations.

- Travel within North America and internationally as needed to support events, meetings and business priorities.

Reporting and marketing operations

- Prepare regular reports on campaigns, digital activity, events, lead generation and budget performance, highlighting results, insights and recommended actions.

- Maintain project plans, activity calendars and expenditure tracking; coordinate suppliers, purchase requests and invoices within approved processes.

- Use CRM, analytics and project management tools to track delivery and improve lead handover, data quality and marketing effectiveness.

Required experience and skills

- Approximately 8-10 years of progressive marketing experience, with a strong record of delivering campaigns, content and sales support materials.

- Demonstrated people management experience, including setting expectations, coaching, managing workloads and reviewing performance.

- Excellent writing, editing and proofreading skills, with the ability to adapt messaging for technical and commercial audiences.

- Strong, hands-on graphic design skills are essential, including proficiency in Adobe Illustrator and Canva. A portfolio demonstrating both digital and print work is required.

- Experience executing marketing strategy through coordinated regional activities and managing several projects with competing deadlines.

- Practical experience supporting trade show logistics, events or customer demonstrations, including supplier coordination and lead capture.

- Working knowledge of digital marketing, email campaigns, social media, website content management and basic SEO.

- Ability to interpret marketing data and prepare clear reports using Excel, PowerPoint, CRM systems and relevant analytics platforms.

- Strong organisation, attention to detail, commercial awareness and communication skills; comfortable working independently and across regions and time zones.

- Degree or diploma in Marketing, Communications, Business or a related discipline, or equivalent relevant professional experience; willingness and ability to travel as required.

Preferred experience

- Experience in B2B technology, defence, communications, public safety, broadcast or another technical industry, with exposure to complex sales cycles or channel partners.

- Familiarity with Salesforce, Asana, WordPress and Adobe InDesign or Photoshop; photography, video editing or marketing automation experience would be an asset.

Benefits And Culture

Our culture is supportive and collaborative. You will be part of a multidisciplinary team where ideas are shared, development is encouraged and quality is everyone’s responsibility.
Our employees receive 15 days of accrued paid time off each year, 10 federal holidays, access to a company-sponsored health plan, a generous 401(k) plan with immediate vesting and employer matching, an Employee Assistance Program and more.
We also offer flexible core working hours and take a personal approach to training, career development and professional growth.
We welcome applications from veterans, reservists, and individuals with Defense industry or military experience.