Marketing Strategy, Planning, and Operations Manager, Reality Labs

Meta's Reality Labs, home to our Wearables, Virtual Reality, and Horizon businesses, is one of the most dynamic, fast-paced organizations at Meta and we need a Strategy, Planning & Operations Manager who can keep pace, while anticipating challenges and opportunities: building the infrastructure, processes, and capabilities that allow our marketing organization to scale at the pace the business demands.

This role leads the connective tissue between strategy, cross-functional alignment, and execution, ensuring that our highest-stakes work is rigorously prioritized, programs stay on track, and leadership has the visibility needed to make fast, informed decisions. You'll operate at the intersection of strategic planning, operational excellence, and AI-enabled ways of working, bringing structure to complexity, driving alignment across senior stakeholders, and continuously improving processes and outcomes on how the marketing organization operates. This role reports to the Strategy, Planning & Operations Lead, Reality Labs Marketing.

Responsibilities

Lead integrated marketing planning processes for Reality Labs products, including annual and quarterly planning cycles that align marketing strategy to Wearables, VR, and Horizon product roadmaps and business objectives
Develop and maintain the operational frameworks, workflows, and governance structures that enable the Reality Labs Marketing team to execute campaigns and programs efficiently across wearables and spatial computing product lines
Define and track key performance indicators for Reality Labs marketing investments, synthesizing data across channels to surface insights and inform strategic tradeoffs for leadership
Partner with finance and marketing leadership to manage budget allocation and forecasting across the Reality Labs product portfolio, ensuring resources are directed toward highest-impact initiatives
Identify gaps in planning processes and implement scalable solutions that reduce friction and improve cross-functional coordination across marketing, product, and go-to-market teams
Build and deliver executive-level communications, including strategy briefings, planning readouts, and performance reviews tailored to diverse audiences including marketing and business leadership
Drive alignment across Reality Labs marketing sub-teams and cross-functional stakeholders by facilitating goal-setting, prioritization, and accountability mechanisms
Leverage AI-integrated workflows to accelerate planning, reporting, and operational processes, and share learnings to scale adoption across the marketing organization
Proactively identify strategic risks and opportunities within the Reality Labs marketing operating model and develop mitigation plans that minimize disruption to campaign execution
Serve as a subject matter expert on Reality Labs marketing operations, advising peers and partners on best practices for planning, prioritization, and performance measurement in the AR/VR space

Qualifications

8+ years of experience in marketing strategy, planning, operations, or related fields
Experience leading cross-functional initiatives and influencing senior stakeholders without direct authority
Experience with strategic planning processes, including annual planning, goal-setting, and resource allocation
Experience synthesizing complex data into actionable insights and executive-level recommendations
Experience Experience prioritizing competing workstreams based on impact, deadlines, and stakeholder needs
Experience with budget management and financial planning within a marketing organization Track record of designing and scaling operational processes in high-growth, matrixed environments
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience with go-to-market (GTM) planning and execution for consumer products
Experience in consumer technology, hardware, AR/VR, or retail marketing
Experience with marketing performance measurement and analytics frameworks
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Experience building and presenting to executive and C-suite audiences
Experience driving AI adoption and workflow transformation within a marketing or operations organization