Director of Marketing - Broad Republic

Job Duties & Responsibilities

Lead Go-to-Market Strategy

- Lead the development and execution of Broad Republic’s marketing go-to-market plan, translating the brand strategy and business objectives into coordinated marketing priorities, channel plans, campaigns and launch milestones.

- Establish marketing priorities, plans, budgets, and timelines across brand awareness, campaigns, content, customer acquisition and retention.

- Understand the relationship between marketing investment, traffic, conversion, acquisition costs, revenue and profitability, and use that understanding to inform decisions.

- Identify opportunities to build awareness, generate demand and introduce Broad Republic to new audiences.

Amplify the Brand

- Develop a strong understanding of the target customer and use market insights and customer feedback to continue to inform the marketing strategy.

- Establish campaign priorities and translate brand strategy into distinctive marketing programs that build awareness, consideration and customer affinity.

- Lead the development of integrated campaigns, content and brand initiatives that build awareness, engagement and customer affinity across channels such as partnerships, creators, PR and other initiatives that strengthen the brand and expand its reach.

- Develop a strong understanding of the target customer and use market insights and customer feedback to inform marketing strategy.

Drive Marketing Performance and Growth

- Lead the execution and ongoing optimization of the performance marketing strategy across relevant channels, balancing near-term acquisition and conversion with longer-term brand growth.

- In collaboration with the SVP of marketing, establish performance objectives and KPIs, using data and insights to evaluate results, optimize investment and inform future channel recommendations. Partner with Ecommerce and other stakeholders to improve the digital customer journey and identify opportunities for growth, CRO testing andA/B testing opportunities.

- Direct agency and specialist partners, evaluate recommendations, and ensure work delivers against agreed brand and performance objectives. Monitor performance against objectives, proactively identify opportunities, challenges and strategic adjustments quickly to impact the brand

Lead Cross-Functional Execution

- Lead cross-functional marketing initiatives, aligning internal teams and external partners around priorities, accountability and outcomes.

- Lead agencies and external partners, ensuring work is aligned with brand strategy, business goals and performance expectations.

- Partner with teams across Product, Planning, Creative, Ecom, Operations, Data and Customer Experience to deliver a cohesive brand and customer experience.

- Drive accountability, resolve challenges and keep key initiatives moving forward in a fast-paced, evolving environment.

Develop the Marketing Function

- Establish the processes, tools and ways of working needed to support the launch and long-term growth of Broad Republic.

- Identify the talent, capabilities and external partnerships required to support the evolving needs of the business.

- Manage marketing resources and investment thoughtfully, balancing the needs of a pre-launch brand with longer-term growth objectives.

- Operate with a high degree of ownership and autonomy, moving fluidly between strategic leadership and hands-on execution as the business requires.

Experience, Education, & Designations

- 7+ years of marketing experience within a direct-to-consumer, retail, apparel, or consumer brand environment.

- Undergraduate degree or masters in marketing, ecommerce and/or business is considered a major asset.

- Proven experience developing and executing go-to-market strategies, ideally within a DTC, e-commerce, apparel, fashion, or consumer brand environment.

- A strong track record of building brand awareness, driving customer acquisition, and delivering measurable business growth.

- Experience leading integrated marketing campaigns across brand, digital, social, content, performance marketing, and other customer touchpoints.

- Strong understanding of performance marketing, including paid media, customer acquisition, conversion optimization, and marketing analytics.

- Demonstrated ability to translate brand strategy, customer insights, and market trends into compelling marketing initiatives.

- Experience managing marketing budgets, allocating resources, and optimizing investment to drive business performance.

- Proven experience leading external agencies, creative partners, and marketing specialists to deliver impactful results.

- Strong cross-functional leadership skills, with experience partnering across Creative, Ecommerce, Product, Operations, and other business functions.

- Experience building marketing processes, capabilities, and strategies in a high-growth, entrepreneurial, or evolving business environment.

- Highly analytical and commercially minded, with the ability to connect marketing performance to revenue, profitability, and broader business objectives.

- A creative, innovative, and forward-thinking marketer who stays ahead of emerging trends, evolving consumer behaviours, and new opportunities to grow a brand.

Knowledge, Skills, & Attributes

- Entrepreneurial & Builder-Minded: Thrives in an evolving environment and is energized by the opportunity to build, innovate, and create something from the ground up.

- Strategic & Forward-Thinking: Connects the bigger picture with actionable plans, anticipating opportunities and staying ahead of market trends.

- Commercially-Minded: Understands the relationship between marketing strategy, customer behaviour, and business performance.

- Creative & Innovative: Brings fresh ideas, challenges conventional thinking, and consistently looks for new ways to elevate the brand.

- Data-Driven & Curious: Uses insights, analytics, and experimentation to inform decisions and continuously improve performance.

- Collaborative & Influential: Builds strong relationships, inspires others, and effectively aligns cross-functional teams around shared goals.

- Agile & Adaptable: Comfortable navigating ambiguity, shifting priorities, and the evolving needs of a growing business.