About this role
Roles & Responsibilities
General Manager, YAMU University. Check each line: covered, gap, or not this role.
Strategy and P&L
- Owns YAMU University P&L end to end
- Sets annual and quarterly growth plan
- Turns group coaching into an online university
- Prioritizes bets, says no to distractions
- Tracks market, competitors and AI shifts
Offer, pricing and product ladder
- Owns bootcamp and membership offer
- Owns guarantee and refund terms
- Designs pricing ladder, low to premium tiers
- Launches new tiers and programs
- Tests price and offer changes
Curriculum and content
- Works with Efe to build curriculum
- Evolves curriculum every cohort with Efe
- Builds course library from live recordings
- Adds new tracks: Google, email, AI creative
- Runs AI tools and workshops content
- Plans certifications and completion credentials
- Keeps content current with algorithm changes
Coaches and instructors
- Recruits new coaches and guest instructors
- Onboards and trains coaches
- Sets session quality standards
- Reviews recordings and member feedback for QA
- Sets coach pay and contracts with Alex
- Reduces single-instructor dependence on Efe
Sales
- Hires, trains and manages the salespeople
- Owns sales scripts and call flow
- Owns GHL pipeline stages and hygiene
- Closes own high-ticket deals
- Coaches closers with call reviews
- Sets closer targets and commission plans
- Owns free Session 1 to paid conversion
- Handles objections, payment plans, follow-ups
Marketing
- Works with agency team on paid Meta strategy and budget pacing
- Works with agency team on ad scripts
- Works with agency team on VSL scripts
- Owns funnel and landing pages with Shubham
- Directs creative testing with Kachi and Rachel
- Runs organic content plan
- Owns email and SMS nurture
- Builds partnerships and affiliate program
- Builds referral program
- Collects testimonials and case studies
- Keeps claims and testimonials within FTC rules
Brand face
- Appears on camera in ad recordings
- Appears on camera in VSL recordings
- A public face of YAMU University
- Creates content and posts on social
- Hosts webinars and live workshops
- Speaks at events and podcasts
Delivery and live sessions
- Every cohort starts on time
- Owns live session calendar and schedule
- Runs or hosts sessions when needed
- Ensures recordings captured and posted
- Covers holidays and instructor absences
Hiring and team
- Hires and manages Program Manager/admin
- Hires coaches and instructors
- Hires salespeople and setters
- Directs Efe, Sara, Shubham, Kachi, Rachel work
- Writes roles, scorecards and onboarding
- Builds team culture and accountability
Community (Skool)
- Owns Skool community experience
- Drives engagement, wins and accountability
- Sets community rules and moderation
- Grows community toward thousands of members
Onboarding and client success
- Owns onboarding flow, paid to Session 1
- Welcomes and orients every new member
- Tracks member progress and results
- Runs member feedback and NPS surveys
- Escalation point for member issues
Retention, renewals, refunds and churn
- Owns day-14 keep rate
- Owns bootcamp to membership conversion
- Runs at-risk member outreach
- Handles refunds per agreement
- Handles cancellations and failed payments
- Runs win-back for churned members
Ops and systems
- Owns GHL, Stripe, Skool, Calendly, Perspective
- Owns scheduling and calendar systems
- Writes SOPs, then automates them
- Specs automations for the tech team
- Manages tools and vendor accounts
Data, reporting and AI training data
- Owns weekly program dashboard
- Keeps CRM and billing data clean
- Keeps AI training data de-identified
- Follows data rights in client agreement
- Feeds member data to AI Strategist properly
Legal and compliance (with Alex)
- Uses current client agreement for every signup
- Follows refund and auto-renew rules
- Keeps marketing claims substantiated
- Flags legal issues to Alex and counsel
- Gets testimonial permissions in writing
Finance
- Builds and runs program budget
- Manages ad spend against targets
- Forecasts revenue, refunds and cash
- Tracks CAC, margin and payback
- Approves spend within set limits
Reporting to Kanishka
- Weekly numbers update
- Monthly P&L and plan review
- Flags risks and asks early
- Brings decisions, not just problems
Everything else
- Does whatever it takes to run a growing group coaching program
- Builds it into an online university