Chief Marketing Officer - Marketing and Digital.Marketing and Digital

Values & Visions

We at MTN BENIN are a purpose and value-led organization.

At MTN BENIN, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life.

Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.

As an organization, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results.

MTN Benin is evolving from a traditional telecom operator into a technology company (TechCo), transforming MTN Benin into a national digital platform, driven by growing demand for data, digital services, connected devices, and seamless digital experiences. The CMDO plays a pivotal role in this transformation, leading both commercial growth and the digital innovation agenda that will shape MTN Benin's future competitiveness.

Key market characteristics:

- Multi-regulated environment
- Ambitious growth targets
- Shift toward platform and digital businesses
- Network quality as a key differentiator
- Growing subscriber base with rising expectations
- Strong shareholder expectations for market leadership and digital transformation
- Increasing focus on digital customer experience and brand leadership

Key strategic priorities include:

- Accelerating the company’s transformation into a platform-led TechCo
- Developing and scaling a SuperApp for consumer and enterprise offerings
- Monetizing existing assets (MoMo, data, agent network, and customer identity).
- Opening the ecosystem to external partners.
- Expanding the digital ecosystem through partnerships across fintech, edtech, and lifestyle platforms.

Key Working Relationships

- Line Manager: Chief Executive Officer (CEO)
- Direct Reports: Senior Managers of Brand & Communications, Consumer Marketing, Digital Products, Digital Channels, Innovation Lab, Analytics & Insights, Customer Experience
- Internal Partners: Board Members, Executive Committee members; and relevant MTN Group and OpCo stakeholders
- External Partners: Regulatory and governmental authorities; media and creative agencies; technology providers; digital-platform partners; fintech companies; startups; developers; academic institutions; and other ecosystem partners.

General working conditions:

- The role operates under normal MTN Benin working conditions and may occasionally require extended working hours.
- The role is eligible for approved flexible or Anywhere/Anytime working arrangements.
- Regular local and occasional international travel may be required.

Values :

The role holder must consistently demonstrate the MTN Values:

- Can Do with Integrity
- Lead with Care
- Collaborate with Agility
- Serve with Respect
- Act with Inclusion

Education ;

- Bachelor’s degree in business administration, Marketing, Digital Technology or related discipline
- MBA or master’s in digital business, Marketing, or related field (strongly preferred)
- Professional certifications in Digital Marketing, Product Management or Innovation (advantageous).

Experience:
- Minimum of 10 to 12 years' relevant professional experience, including at least five years in a senior leadership role covering marketing, digital, commercial, or related functions.
- Proven experience in digital-product development, commercialisation, and go-to-market execution.
- Strong background in consumer analytics, AI-enabled marketing, and digital-channel optimisation.
- Language: Professional fluency in English & French is required.

Technical & Functional Competencies

- Digital strategy, platform ecosystems, and digital business models
- Consumer marketing, brand management, and go-to-market execution
- Digital product management, commercialization, and product economics
- AI strategy, generative AI, conversational AI, and use-case portfolio management
- Data analytics, personalization, campaign optimization
- Data governance, privacy, responsible AI, information security, and customer protection
- Financial modelling, business case development, and investment appraisal
- Strategic partnerships, vendor management, and ecosystem building

Leadership Competencies

- Strategic thinking and digital transformation leadership
- Data-driven decision making and commercial acumen
- Executive communication, influence, and stakeholder management
- Agile leadership in complex and fast-changing environments
- Ability to translate business challenges into scalable digital and AI-powered solutions
- Risk-informed decision making and governance oversight

Behavioral Attributes

- High integrity and strong alignment with MTN values
- Inspirational people leadership and talent development
- Decisive problem solving with sound judgement under pressure
- Innovation mindset with a focus on execution and value creation
- Strong influence across executives, regulators, partners, and teams
- Customer-centric, inclusive, and committed to responsible innovation