Principal Product Marketing Manager

Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

We are looking for a passionate, strategic, and customer-obsessed Principal Product Marketing Manager to build the future of LinkedIn for Sales. As a full-stack product marketing leader, you’ll work across the product lifecycle, playing a pivotal role shaping product strategy and business direction through customer research, sales activation, and go-to-market efforts. This is an ideal role for someone who is a strong business and people leader, is creative and insights-driven, and has a track record of driving impact.

Responsibilities:

- Collaborate with Sales Navigator leaders across product, marketing, field sales, and business operations to craft our vision for helping sellers and sales organizations put buyers first and grow their businesses.
- Drive product strategy, influence the product roadmap, and validate product/market fit through qualitative and quantitative research.
- Shape how we go to market for key audiences and communicate our value proposition in a simple, compelling, and differentiated way, both internally and externally.
- Bring products to market through LinkedIn’s field sales team and marketing
- Represent LinkedIn as a product subject matter expert in key sales and customer meetings to drive commercial conversations forward

The ideal candidate should be:

- A storyteller: the best product marketers are effective storytellers - you deeply understand users and customers, know how to communicate with them, and tailor messages to different audiences
- A strong business leader: You’re a systems thinker who understands how organizations operate and rely on strong business acumen to quickly break down key business issues to inform insights and recommendations; you feel comfortable showing up well with both internal executives and customers 
- Highly motivated self-starter with an entrepreneurial spirit: You’re able to drive projects from ideas through execution, build strong internal relationships, and build consensus and alignment on critical initiatives.
- Organized: You showcase the ability to operate in a fast-paced and demanding environment, managing multiple projects simultaneously and prioritizing resources based on business impact.
- Passionate about the agentic future: You're energized by where agentic AI is taking work. You follow the space closely (models, agents, emerging standards like MCP, and the competitive landscape), form your own point of view, and readily dig into technical concepts with Product and Engineering so you can explain them simply to customers.
- AI fluent: AI is part of how you work every day, not just what you market. You use AI tools and agents to research, synthesize, prototype and create. You understand their strengths and limits, evaluate outputs critically, use them responsibly, and raise the bar for how the team works with AI.
- An empathetic manager and partner: You care deeply about the needs of your team and cross-functional partners, relying on strong interpersonal and communications skills to guide teams towards success. As a more senior member of the team, you contribute to shaping and upholding the team’s culture and values.

Qualifications

Basic Qualifications:

- 8+ years of relevant experience, including product marketing, product management, marketing, sales engineering, market research, user research, operational roles, or strategy consulting.
- BA/BS Degree or equivalent experience.

Preferred Qualifications:

- 4+ years experience of B2B SaaS experience with a focus on product marketing activities. Management consulting or similar experience is a plus.
- MBA or other relevant professional courses/certifications

Suggested Skills:

- Product Marketing
- Go-to-Market Strategy
- Product Strategy
- B2B SaaS
- Artificial Intelligence (AI)

Additional Information

India Disability Policy

LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. For more information on our equal opportunity policy, please visit https://legal.linkedin.com/content/dam/legal/Policy_India_EqualOppPWD_9-12-2023.pdf

Global Data Privacy Notice and Compliance Posters for Job Candidates

Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal.