About this role
Job Summary
The Director, Marketing & Communications, Cluster Lead drives comprehensive marketing and communications strategies across Vietnam and a cluster of key markets including Korea, Hong Kong, Taiwan, Japan, and China. This role is central to advancing DKSH's brand presence and business growth by delivering outstanding marketing and communications services aligned with Group and local market objectives.
General Responsibilities
- Lead the end-to-end Marketing & Communications function across the cluster, ensuring strategies, plans, and campaigns deliver measurable results that support business growth and meet market needs.
- Drive the implementation of Group branding, marketing communications, and media strategies, ensuring consistent application of guidelines, materials, and processes across the local market.
- Develop and execute a comprehensive local marketing and communications plan in close collaboration with local market leadership, aligned with the overall market strategy.
- Create compelling content for a wide range of internal and external communications, including e-newsletters, campaigns, websites, trade fairs, webinars, town halls, presentations, press releases, brochures, and advertisements.
- Lead project management and execution of local marketing and communications campaigns while actively participating in agile cross-border projects.
- Champion and safeguard the DKSH brand at the local level, serving as brand custodian and empowering local users through targeted training and guidance.
- Oversee the management of local websites, intranet platforms, and social media channels to ensure relevance, accuracy, and audience engagement.
- Serve as the principal media contact for DKSH in the local market, building strong media relationships, coordinating press releases, and organizing media activities.
- Provide expert support on local incident and crisis communications, ensuring timely, consistent, and effective messaging.
- Support local mergers and acquisitions (M&A) communications efforts, contributing to seamless stakeholder engagement during organizational transitions.
Functional Skills and Knowledge
- University degree in Business Administration, Marketing, Communications, or equivalent
- Minimum 10-15 years of corporate or marketing communications experience, preferably in a business-to-business (B2B) environment within multinational organizations or an agency setting
- Excellent command of English with strong communication and presentation skills
- Proven ability to build and maintain relationships with stakeholders across all levels of the organization
- Highly independent, reliable, and structured in approach, with the ability to manage multiple priorities effectively
- Quick-thinking with a strong can-do mentality and well-developed conceptual skills
- Hands-on and pragmatic in execution, with strong attention to detail
- Adaptable and high-performing in fast-paced and dynamic environments with demanding response timelines
Education
- At DKSH, we help companies grow in Asia and enable people to perform at their best. You will be part of an organization that values accountability, collaboration, and long-term partnerships. We offer a dynamic environment where your contributions are visible and where you can build a meaningful career in Branding & Communications.
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