About this role
The CRM Manager (hereafter “the role”) will own the end-to-end design, build-up and operation of CooperVision China’s first cross-platform consumer data platform (CDP) and CRM capability, covering Tmall, JD, Douyin, and offline store / optical retailer scan-to-join. The role will establish a brand-owned, sustainable communication asset, shift consumer engagement from a platform-dependent “traffic-buying” model to a data-driven “new + retained customer” model, and improve the efficiency of acquisition investment across the full product lifecycle – from myopia control (starting in hospitals) to adult lenses (offline optical stores and EC) – ultimately lifting brand new-customer ratio, repurchase / upgrade rate and member penetration.
Knowledge, Skills and Abilities:
- Strong accountability, self-motivated with a sense of ownership, and a result-oriented mindset, with strong problem-solving skills.
- Solid understanding of mobile Internet, EC ecosystems (Tmall / JD / Douyin), and social commerce trends; familiar with CDP / CRM solutions, One-ID and tag systems.
- Able to plan business based on data analysis and insight; comfortable with consumer data, funnels and cohort metrics; basic knowledge of finance.
- Strong project management and cross-functional influencing skills in a matrix organisation; hands-on, able to move from strategy to execution.
- English as working language.
Work Environment:
- Office-based
Experience:
- At least 8 years’ experience in health, beauty or 3C industry, with at least 2–3 years hands-on experience in CRM, consumer data / CDP, membership or private-domain operations; experience leading a cross-platform (Tmall / JD / Douyin) .
Education:
- Bachelor’s degree or above in Marketing, Business, Statistics, Data Science or a related field.