Associate Customer Experience Director - Digital & Partnership

Position Job Scope

Job Responsibility

1. Digital Strategy & Ecosystem

- Define and lead the global digital strategy aligned with business and brand priorities.

- Build an integrated ecosystem across digital platforms, CRM, data, content, communities, gaming, and emerging technologies.

- Identify new consumer trends, technologies, and digital opportunities.

- Establish global frameworks, standards, and playbooks to guide market execution.

- Drive innovation through AI and emerging engagement technologies.

2. Consumer Experience & Engagement

- Transform brand strategies into meaningful digital consumer experiences.

- Create scalable engagement platforms that can be leveraged globally.

- Lead digital initiatives in key consumer passion areas such as sports, gaming, music, entertainment, and lifestyle.

- Integrate physical activations with digital experiences to maximize engagement and participation.

3. Sponsorship & Strategic Partnerships

- Develop and execute global sponsorship and partnership strategies.

- Identify, evaluate, negotiate, and manage partnerships across sports, esports, music, entertainment, creators, and digital platforms.

- Ensure sponsorships deliver strategic value, consumer relevance, scalability, and commercial return.

- Build long-term relationships with key partners and rights holders.

4. Performance Measurement & ROI

- Establish KPI frameworks for digital, sponsorship, and partnership performance.

- Measure impact across brand awareness, engagement, participation, consumer data acquisition, and business growth.

- Evaluate partnership ROI/ROO and optimize investments through data and insights.

- Develop global dashboards and share best practices across markets.

5. Global Market Enablement

- Serve as the Global Center of Excellence for Digital & Sponsorship.

- Provide governance, toolkits, playbooks, and capability-building support to markets.

- Facilitate knowledge sharing and scale successful local initiatives globally.

- Balance global consistency with local market needs.

6. Leadership & Stakeholder Management

- Lead the Digital & Sponsorship team and external agency ecosystem.

- Collaborate closely with Brand, Media, Activation, Sports Marketing, Data, CRM, Technology, Legal, Finance, Procurement, and Country Marketing teams.

- Influence senior stakeholders to align and execute global digital and sponsorship priorities.

Job Qualification

- 14+ years of experience in Digital Marketing, Media, Sponsorship, related disciplines.

- Strong experience leading digital strategy within FMCG, beverages, lifestyle, entertainment or other consumer-led businesses.

- Strong understanding of digital ecosystems, social platforms, CRM/data, content, gaming, creators and emerging technologies.

- Demonstrated ability to translate consumer and brand strategy into scalable platforms and experiences.

- Strong commercial mindset with experience managing significant budgets and evaluating ROI.

- Experience negotiating and managing complex external partnerships.

- Strong leadership, stakeholder management and influencing skills.

- Fluent English communication and presentation skills.