About this role
Job Summary
Spectrum Reach® provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.
SUMMARY
The Advanced Advertising Account Manager is a strategic partner in providing support to the Enterprise National Agency Partnerships Sales Team. This position will efficiently act as a key partner to Sales, our customers, and various cross-functional teams. This role will drive strategy, planning, account management, and customer stewardship for a portfolio of national brands across our direct-sold business.
Responsibilities
DUTIES & RESPONSIBILITIES
- Account assignments will consist of national brands, represented by major holding companies and agencies in coordination with industry partners.
- Act as the account lead ensuring end to end account/campaign management including quality assurance checks, oversight of post-sale campaign management by Account Specialists and helping with campaign implementation and reporting
- Serve as a subject matter expert in the field of advanced advertising internally and for our customers
- Manage client relationships and act as point of contact for any client questions in partnership with Sales and Account Specialist.
- Partner with Sales to understand client KPIs/ROIs and work with multiple cross-functional teams to strategize, plan, and build effective proposals.
- Actively and consistently support all efforts to simplify and enhance the customer experience for our advanced TV deals.
- Utilize Spectrum’s data assets and other research metrics to develop proposals for clients including but not limited to targeting and measurement recommendations.
- Drive advanced advertising strategy and revenue through partnering with cross-functional teams such as Sales, Marketing Research, Audience Analytics, Yield & Inventory, Product Data Insights, Data Sales & Reporting, Finance and Traffic/AdOps.
- Understand key performance metrics surrounding multi-screen campaigns to help maximize inventory usage, ensure proposal delivery, and identify upsell opportunities.
- Stay ahead of the curve on marketplace trends relating to their clients as well as the advanced advertising industry.
Qualifications
QUALIFICATIONS
- Expertise in the advanced advertising space and knowledge of media terms/media mathAbility to decipher between client needs, for example, ‘branding’ campaigns VS ‘call to action’
- Understanding of relevant metrics when measuring campaign performance
- Demonstrates organizational skills and attention to detail
- Excellent problem solver with expertise in leveraging cross-functional resources
- Previous experience at a hold co/agency or supporting a team of Sales, Advertising, or Marketing professionals is preferred
- Effective verbal, written, and interpersonal communications with overarching skill to translate data and information, prioritize workload, and work against demanding deadlines
- Experience in computer software including Outlook, Excel, PowerPoint
- Collaborative mindset, ready to work with multiple cross-functional departments
RELATED WORK EXPERIENCE
- Experience across direct-sold and programmatic
- Experience with CRM platforms and Ad Serving software
EDUCATION
Bachelor's degree or equivalent work experience
PREFERRED QUALIFICATIONS
Experience in Media Sales or as a Media Buyer - 3-5+ yrs