About this role
Marketing Manager- Performance Media and Local Advertising
Job Summary
We are looking for a goal-oriented Performance Media & Local Marketing Manager focusing on our SEM, Affiliate, and local business. This person will serve as our Google (Text Ads & Shopping) and affiliate channel strategy lead. They will also help manage local agency needs including national media plan insights, Store Owner feedback to corporate and agency relationship management. This person must be comfortable with leading and optimizing performance campaigns with specific goals to ensure all campaigns are following the NAPA Strategy and key sales periods. This role requires the ability to report the performance media and local business articulately to different parts of the business organization. Strong reporting and presentations skills are required. This is a full-time position reporting to the Senior Manager of Media & Social Strategy. This role requires the candidate to live in the Atlanta market and be in the office at least 3 days per week.
Position Performance Measures:
- Continue to drive increased revenue across search and affiliate channels YOY.
- Create strong working relationships with internal performance marketing teams and external agencies.
- Lead performance QBR and continue to evolve the reporting structure.
- Develops new recommendations and evolves SEM and affiliate strategy.
Responsibilities
- Media Strategy & Execution of Performance channel: Oversee the execution of Paid Search, (Text ads & Shopping) and Affiliate.
- Be a key communicator with the inhouse search team and affiliate agency.
- Local Media: Help maintain and optimize for campaigns alongside NAPA local agencies.
- Manage the budgets across performance channels and local executions.
- Optimize active digital campaigns alongside internal and external agency partners (CTR, CPM, CPCs, etc.)
- Build strong relationships with media publishers & partners.
- Work cross-functionally and collaboratively across teams (Marketing, Category, Store Owners, and Agencies) to ensure media tactics are delivering business objectives and goals.
- Ensure creative, media plans and priorities are meeting local needs as they relate to messaging, content, and copy.
- Responsible for communicating business goals and strategies to partners and local agencies.
- Manage billing for performance channels and local agencies.
- Communicate NAPA marketings business vision to local agencies throughout the year.
- Strong presentation skills and building of presentation materials to clearly communicate and visualize campaign recaps, media plans, budgets, competitive trends, and performance reports.
Qualifications
- Bachelor’s degree in marketing, Advertising or Business preferred
- 6+ years of experience in media/advertising.
- Fluent in all media channels across online. TV buying/strategy experience is a plus.
- Adobe or Google Analytics experience.
- Previous experience in managing retail SEM channels is a plus.
- Experience working in a cross-functional team environment.
- Strong knowledge of current media advertising landscape.
- Expert Microsoft Office Suite skills, especially PowerPoint, Excel, and Outlook.
- Experience writing creative and strategic briefs.
- Background in managing billing (client or agency)
Physical Demands / Working Environment
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