About this role
**App Store Optimisation**
• Own ratings, reviews and reputation on Google Play and the Apple App Store, and build a review strategy that grows positive ratings.
• Turn review insights into product and experience improvements, working with Product, Tech, CX and Operations.
• Set up in-app rating prompts that invite genuine feedback, in line with Google Play and Apple policies.
• Optimise store listings: titles, subtitles, descriptions, keywords, screenshots and preview videos.
• Run keyword research and listing A/B tests to lift discoverability and store conversion.
• Track organic installs, conversion rate, ratings and keyword rankings, and benchmark competitors.
• Work with Performance Marketing on Google App Campaigns and Apple Search Ads, and use seasonal events and custom product pages.
• Explore Hindi and regional-language listings.
**Website SEO**
• Technical SEO: crawl and indexing health in Search Console, Core Web Vitals and structured data (Product, Review, FAQ).
• On-page SEO for product, category and concern pages, plus internal linking.
• SEO content strategy and briefs, reviewed by our doctors for medical accuracy.
• Google Business Profile and online reputation.
• Monthly reporting on organic traffic, rankings, conversions and revenue.
**Requirements**
• 3–5 years in SEO and ASO, with 2+ years managing ASO for a consumer app with 1 lakh+ installs.
• Proven, measurable gains in app ratings, organic installs, keyword rankings or store conversion.
• Hands-on with Google Play Console, App Store Connect, Search Console and GA4.
• Experience with ASO tools (AppTweak, Sensor Tower, AppFollow or similar) and SEO tools (Semrush, Ahrefs or similar).
• Strong understanding of app store ranking factors and policies.
• Clear communicator who works well across teams; strong written English, Hindi a plus.
**Good to have**
• Experience in healthcare, skincare, beauty, pharmacy or e-commerce.
• Exposure to Apple Search Ads and Google App Campaigns.
• Familiarity with Shopify, Medusa or headless commerce, and basic HTML.
• Understanding of AI-driven search (Google AI Overviews and similar).