Digital Marketing Services Manager

Some careers shine brighter than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. HSBC is one of the largest banking and financial services organizations in the world, with operations in 62 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realize their ambitions. We are currently seeking an experienced professional to join our team in the role of Digital Marketing Services Manager

Job Responsibilities:

- Develops and leads implementation of marketing efforts through Search Engine Optimization, landing page optimization and leads tracking

- Perform data analysis on website performance, user behavior, acquisition funnels, marketing channels, etc. to generate actionable insights and provide recommendations

- Manage website optimization efforts through A/B testing, multivariate testing, persona management and provide analysis and recommendation based on experiment results to drive traffic and increase conversion

- Act as a subject matter expert on different SEO, tag management and web analytics solution such as but not limited to Tealium, Google Looker, SiteImprove, Google Search Console, ScreamingFrog, Observepoint, etc.

- Facilitate cookie audits to ensure in-scope markets are in compliant with GDPR, report identified gaps in audits and monitor actions to rectify issues particularly on the managed sites

- Support business requirements on end-to-end marketing through different touchpoints like SEO, SEM, email marketing, etc. to improve user experience.

- Motivates staff by ensuring participation in various engagement opportunities.

- To continually reassess the operational risks inherent in the business taking account of changing economic or market conditions, legal and regulatory requirements, operating procedures and practices, management restructurings, and the impact of recent technology.

Job Requirements:

- Strong SEO expertise across technical, on-page/off-page SEO

- Knowledgeable in AEO/GEO best practices

- Proven ability to generate insights from search and web performance data and turn them into prioritized, measurable recommendations

- Hands-on experience with web analytics and SEO platforms (e.g., Heap, Google Looker, Google Search Console, Semrush), including event/conversion tracking concepts and funnel analysis

- Solid understanding of digital measurement and KPI frameworks, including defining success metrics for journeys, landing pages and content

- Strong data visualisation and reporting skills with clear storytelling and stakeholder-ready outputs

- Able to work as part of a team or as an individual or lead and manage a team

- Flexibility in working different shifts when required or work overtime on weeknights and weekends if necessary

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

Due to the urgent hiring need, candidates with immediate right to work locally and no relocation need will be prioritized.

You’ll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.