Email Marketing Coordinator (Part-Time)

JOB TITLE: Email Marketing Coordinator (Part-Time)

DEPARTMENT: Marketing & Communications

DIVISION: Institutional Advancement

SUPERVISOR: Associate Director of Marketing and Communications

I. PURPOSE OF THE JOB

The Email Marketing Coordinator (1) strategizes, segments, and sends email communication to maximize institutional engagement and (2) collects and aggregates student experience data for marketing.

II. ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

- Assist with execution of Southeastern Seminary and Judson College messaging and brand awareness strategies

- Create and maintain email campaigns to segments of the Southeastern and Judson market

- Coordinate with graphic designers and copy writer to update, refine, and standardize email assets

- Monitor and report on campaign performance to evaluate and improve the effectiveness of marketing emails

- Research and propose strategies for growing an engaged, segmented mailing list for Southeasterns and Judsons target audiences

- Identify relevant non-competing organizations to partner with in email communication

- Compile qualitative data to inform marketing decisions by facilitating student focus groups and surveys about student experience and perception

- Assist the director and associate director as assigned

III. OTHER DUTIES & RESPONSIBILITIES

- None

IV. SUPERVISORY RESPONSIBILITIES

- None

V. KNOWLEDGE AND SKILLS

Required

- Excellent communications skills

- Understanding of the concepts of branding and marketing

- Detail-oriented organizational skills

- Creativity

- Collaborative spirit and strong team player

Preferred

- Bachelors degree in marketing, communications, or related field

- Experience with marketing tools

- Experience utilizing Slate and other CRMs

- Knowledge of email marketing and inbound marketing best practices

VI. FISCAL RESPONSIBILITY

- None

VII. EXTENT OF PUBLIC CONTACT

- Communication with prospective students and their parents or leaders

- Communication with the general public

- Communication with current students

- Communication with faculty and staff

- Occasional communication with external partners and organizations

VIII. PHYSICAL DEMANDS

- Normal fitness as required for office duties

IX. WORKING CONDITIONS AND ENVIRONMENT

- Flexible to work outside of normal working hours during event-heavy weeks such graduation, preview days, and the biannual meeting of the Southeastern Society and Board of Trustees