TikTok Shop & Affiliate Operations Coordinator

TikTok Shop & Affiliate Operations Coordinator

Location: London, UK- Hybrid

Department: Marketing

Reports to: Head of Discovery Commerce

Contract type: Full-time, Permanent

About The INKEY List

At The INKEY List, we believe skincare should be simple. We make science easier to understand, so everyone can make informed choices about their skin.

Since launching in 2018, we've challenged the industry by putting education, honesty and efficacy first. We listen to our community, create products backed by science and never overcomplicate what should be simple.

We Give A Care. About our customers, our community and the people who make The INKEY List what it is. We know our best work happens when people feel supported, trusted and able to be themselves.

About the role

We're looking for a highly organised, proactive TikTok Shop & Affiliate Operations Coordinator to support the day-to-day running and growth of our TikTok Shop and affiliate programmes across the UK and US.

Sitting within the Discovery Commerce team, this is a hands-on role at the centre of a fast-moving social commerce business. You'll help keep our TikTok Shops running brilliantly, make sure trading and performance information is accurate and actionable, and coordinate the operational detail behind our affiliate and creator activity.

You'll work across multiple teams and priorities, helping turn commercial plans into action and making sure the detail doesn't get lost along the way.

Every role at The INKEY List contributes to making skincare simpler, more accessible and more effective. This one is no different.

What you'll be doing

TikTok Shop Operations

- Run our UK and US TikTok Shops day to day, keeping listings, imagery, copy and content accurate and up to date.

- Monitor shop health, reviews and operational issues, resolving or escalating as needed.

- Track stock availability, flagging risks and opportunities.

- Support promotions, campaigns, launches and key trading moments, delivering a strong customer experience.

Trading & Performance

- Maintain accurate trading, performance and P&L reporting, supporting weekly and monthly trading rhythms across the UK and US.

- Turn performance data into clear updates that highlight key movements, opportunities and actions.

- Monitor competitor activity, promotions, positioning and emerging trends.

- Support category, product and NPD analysis to inform trading and forecasting.

Affiliate & Creator Operations

- Support the day-to-day running of our affiliate programme, managing enquiries and resolving or escalating them.

- Coordinate product sampling and seeding across always-on activity, launches, events and campaigns.

- Support the set-up and delivery of affiliate campaigns, partnerships and activations, tracking creator and campaign information and keeping follow-ups on time.

- Work with the Affiliate Performance team on creator and affiliate plans, and help streamline operations as the programme scales.

Cross-Functional Coordination

- Work with Discovery Commerce, Brand, Supply and Operations to coordinate actions and follow-ups across launches, campaigns and trading priorities.

- Keep stakeholders updated on progress, issues and next steps.

- Spot operational gaps and build simpler, repeatable ways of working that help us scale.

What we're looking for

We're interested in the person as much as the experience.

You'll likely have:

- Highly organised, with exceptional attention to detail and the ability to manage multiple priorities and deadlines in a fast-moving environment.

- Proactive and resourceful, comfortable taking ownership and balancing recurring operational work with launches, campaigns and unexpected priorities.

- Confident with performance data, spreadsheets and reporting, and curious about why performance is moving.

- A strong communicator who works well across multiple teams and stakeholders.

- Interested in social commerce, ecommerce and creators, and always looking for better ways of doing things.

It would be great if you also have:

- Experience in TikTok Shop, ecommerce, social commerce or marketplace operations, ideally within beauty, skincare, FMCG or another fast-moving consumer brand.

- Experience supporting an affiliate, influencer or creator programme, including sampling, seeding or creator campaigns.

- Experience with creator or affiliate management platforms.

- An understanding of ecommerce trading metrics, stock reporting, P&L reporting and digital performance.

You don't need to tick every box. If you're excited about the role and think you could be a great fit, we'd encourage you to apply.

What success looks like

- Our UK and US TikTok Shops are accurate, well maintained and operationally strong.

- Trading and performance reporting is reliable, timely and useful.

- Campaigns, promotions and product launches are executed smoothly and on time.

- Affiliate and creator activity is organised, accurately tracked and effectively followed through.

- Product sampling and seeding runs efficiently from request through to delivery and follow-up.

- Issues are spotted early, owned and resolved quickly.

- The wider team has clear visibility of activity, performance and priorities.

- As the channel grows, our processes become more scalable, not more complicated.

What you'll get from us

We're committed to creating an environment where everyone can do their best work. Alongside a competitive salary, we offer:

- Hybrid working – giving you the flexibility to balance work and life in a way that works for you

- Private medical insurance through Vitality

- Employee Assistance Programme

- Enhanced family policies & support

- Life Assurance – giving you extra peace of mind

- 25 days' holiday, plus bank holidays

- Your birthday off

- Monthly product allowance

- Cycle to Work and Electric Car schemes

- Regular team days and a dog-friendly office

Our commitment

At The INKEY List, we know different perspectives make us stronger. We are committed to creating an inclusive workplace where everyone feels welcome, respected and able to do their best work.

If you need any adjustments during the recruitment process, please let us know, we're happy to help.