About this role
Responsibilities
- Lead, coach, and develop a team of strategists, setting expectations, giving regular feedback, and growing talent
- Partner with client service leads on assigned clients, developing deep knowledge of the business and its strategic communication needs
- Lead client annual brand planning, including workshops, plan development, collaboration with external partners, and tactical ideation
- Set the engagement strategy for client work, ensuring tactics ladder up to strategic imperatives without creating unnecessary clutter
- Guide development of creative briefs and tactical/project briefs, ensuring each has a clear goal and strategy
- Work closely with creative teams and client media agencies to shape how ideas express across channels
- Play a leading strategic role in new business, including pitch development and presentation.
- Shape client market research, from framing the questions and guiding screeners and discussion guides to interpreting the evidence and recommending what should change in the brand or engagement strategy as a result.
- Maintain a pulse on the competitive marketplace, partnering with medical strategy, creative, and social teams, and keeping up with new channels and engagement opportunities
- Drive curiosity in the agency, sharing inspirational content and helping to broaden team thinking
Requirements
- 10+ years of experience in a healthcare marketing agency, with progressive experience guiding US client strategies
- Proven experience managing and developing people
- Experience across both HCP and patient (DTC) audiences
- US pharma experience required
- Pitch experience required
- Deep engagement strategy expertise, a solid grounding in brand strategy, and demonstrated ability to connect the two in actionable client recommendations
- Proven ability to build trusted client relationships, listen carefully, and challenge assumptions constructively while keeping work moving forward
- Social and comms strategy experience a big plus
- Strong analytical skills with the ability to interpret market data and trends
- Ability to make the complicated simple and impactful
- Desire to be on-site with clients
We provide base salary, bonus, and benefits for full-time permanent employees.