Lead Merchandiser - EMEA

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Netflix is one of the world's leading streaming entertainment services, with over 300 million paid memberships in over 190 countries.  Our members enjoy an increasingly diverse offering of TV series, films, and games across various languages, devices and genres. The Product Merchandising organization delivers intuitive merchandising and local expertise to make it easy and enjoyable for our members to find and choose what to watch now, and next.

Lead Merchandisers are responsible for the scaled strategic guidance of title and catalog promotions (series, movies, live events, specials) on Netflix in their region. You will be an expert in the various merchandising surfaces and tactics, including their impact to title/slate performance and member experience as well as existing merchandising playbooks, acting as a point of escalation for local title merchandisers and regional leaders where that expertise is required. You will use this knowledge to help deliver best-in-class presentations for a variety of title types, ensuring that experiences on Netflix align with their business objectives and member needs.

Regionally, you implement the processes to enable this (title reviews, quarterly merch planning, prioritization of regional requests). Where playbooks do not yet exist, or have gaps, you will leverage your own knowledge and your partnership with the global functional team to define solutions. You will also provide the context and feedback back to ensure playbooks evolve as necessary. Importantly, you understand dashboards and analytics, informing and evaluating your own decision-making. You are a point of escalation for all merchandising overrides or exceptions in the region, a responsibility you exercise with global perspective and in partnership with lead merchandisers of other regions.

You should be comfortable navigating a fast-paced environment where you interface daily with cross-functional experts, and can speak comfortably in both technical and creative languages. Strong merchandising background and data acumen are required. Strategic systems-thinking and creative sensibilities are key attributes of this role. A love of entertainment is a plus.

You are expected to:

- Ensure title & catalogue merchandising in the region abides by existing principles and guidelines at scale.
- In the absence of playbooks (or grey area), this role provides guidance in consultation with the global core team.
- “Steering” the merchandising efforts with numerous and/or new merchandising tactics applied; leading title reviews, ensuring strategies, rationales and outcomes are well-documented for senior executive visibility, etc.
- Understand Merchandising dashboards and metrics; act as point of escalation and expertise for title performance questions from market leaders and their teams.
- Be an expert in product behaviour; support local merchandising leadership as a point of escalation for general product knowledge, fielding Product ‘102’ questions including how innovation works, or general product behaviour from local region partners.
- Marry product promotional knowledge with local insights to identify where local member behaviours may diverge, and surface those to the functional team with sizing and prioritisation (i.e. what is the difference, how big is it, why does it matter to members or to our business).
- Filter and prioritise all regional requests for additional merchandising support (title, catalogue, messaging), and liaising with core functional teams on approved requests.

- Being the expert in product promotional understanding, metrics and insights for titles in your region;  Analyze and represent local title promotion holistically (how assets, setup, and product behaviour result in end visibility), and how that impacts content performance.
- Share feedback and context on how to evolve a title’s promotional story to land better with local partners.

Qualifications:

- 8+ years of experience in Merchandising Roles, Promotional Strategy, Promotional Analytics, Product Management, or Entertainment Marketing
- Strong analytical skills; ability to read and digest quantitative insights, and craft narratives and thoughtful questions from multiple data points.
- Excellent written (memos and presentations) and verbal communication skills; timely communication and ability to context-switch communication style for different audiences (i.e. content partners vs product partners)
- Ability to build strong relationships with stakeholders of various backgrounds
- Deep understanding of consumer behaviours and discovery habits with entertainment; understands how those intersect with content catalogue and services.
- Strategic thinker with a strong customer-focused mindset and empathy
- Highly motivated self-starter with the ability to work independently and drive alignment amid ambiguity
- Strong curiosity to learn new domains, keep up with industry innovation, and deepen understanding

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.