Head of Shop Management & Data & Analytics (f/m/x)

At woom, we create magical cycling moments for kids and families worldwide. We are looking for an experienced digital leader to act as our Virtual Store Manager & Regional Hub Lead while serving as our Strategic Data Advisor & Coach. In this role, you will lead international storefront operations and strategically elevate our enterprise data maturity.

Your Mission:

- Empower & lead teams: Direct line manage Regional E-Commerce Managers (DACH, OME and US), Content Specialists, and Promotion Specialists, balancing priorities and establishing high execution standards across all markets.

- Orchestrate cross-journey campaigns: Bridge Growth, Product, Analytics, and Regional Sales to ensure an effortless, inspiring user experience from initial ad click to final checkout.

- Act as the central marketing bridge: Streamline and coordinate briefings between Global Marketing, Regional Sales, and Shop teams into one unified digital roadmap.

- Master visual merchandising & catalog operations: Steer product sorting, homepage curation and category performance daily, maintaining 100% catalog integrity across all digital storefronts.

- GTM & promotion execution: Translate commercial ideas into high-converting on-site campaigns (banners, landing pages, bundles) and orchestrate digital launch rollouts.

- Drive UX excellence: Partner with the Product Experience team to feed customer insights into the backlog and ensure global design standards and best-practice UX are localized without friction.

Steer Strategic Data Architecture & Organizational Maturity

- Advise & elevate IT and Product leadership: Act as a strategic advisor to internal IT, PO Data, and the Senior Manager of Data & Analytics—providing high-level steering and modern data stack guidance without getting bogged down in day-to-day coding.

- Design enterprise data blueprints: Shape scalable, un-siloed architecture standards across our core ecosystem

- Champion data governance & privacy: Establish scalable data governance, data quality standards, and privacy-by-design frameworks (GDPR) across the organization.

- Drive measurement & attribution: Guide server-to-server tracking architectures, conversion API setups, and multi-touch attribution models to safeguard clean measurement integrity.

- Transfer knowledge & mentor: Upskill internal teams, foster cross-functional data literacy, and establish a clear capability roadmap aligning technical infrastructure with executive steering goals.

Your skills:

- Extensive shop trading background: 8+ years of proven experience in international D2C e-commerce operations , online visual merchandising, and multi-market GTM rollouts.

- Proven people leadership: Track record of mentoring and leading e-commerce managers, content creators, and promotion specialists across distributed regions.

- Deep data strategy expertise: 8+ years of high-level experience in enterprise data architecture, governance, and digital transformation strategy (ideally bridging Shopify, modern headless CMS, ERPs, and cloud data warehouses like BigQuery).

- Advisory & enablement mindset: Demonstrated success advising engineering teams, product owners, and C-level stakeholders, acting as a coach rather than an individual contributor coder.

- Analytical & commercial balance: Deep familiarity with web analytics, user behavior analysis (heatmaps, funnel drop-offs), and data-backed UX optimization.

- Communication skills: Fluency in English (company working language); German is a strong advantage.

Who we are

Our sustainable and lightweight bikes have won awards and created a loyal customer base all over the world!   We are an international, multicultural team with more than 15 nationalities . With over 170 employees it can be difficult to maintain the startup atmosphere , so we place a lot of emphasis on a friendly working atmosphere and extensive onboarding .

For this position, we offer you a gross monthly salary starting at EUR 6000 on a full-time basis. Of course, we take into account your individual qualifications and experience and are willing to pay an appropriate overpayment . We will be happy to discuss details in person.

We focus on diversity and celebrate it. Equal opportunities for everyone and an anti-discriminatory personnel policy are particularly important to us.