Director, Product Marketing - Lincoln

Lincoln is Ford’s luxury automotive brand, distinguished by its heritage and commitment to creating thoughtful products and experiences for customers. The brand brings together design, innovation, and experiences to create a distinctive expression of modern luxury.

The Director of Product Marketing, Lincoln is a pivotal leadership role responsible for shaping Lincoln’s future product portfolio, leading the Product Marketing organization, and ensuring every vehicle delivers on the brand’s promise, client expectations, and business objectives. This leader owns the product marketing agenda and key portfolio recommendations across the development process, integrating voice of the client, competitive intelligence, brand strategy, volume and revenue objectives, offering strategy, pricing, content, and product mix. As Lincoln’s product and market expert, you will partner across product development, design, finance, research, sales, quality, and brand teams to make clear trade-offs, drive timely decisions, and create compelling vehicles that strengthen desirability, quality, and profitability—and help make Lincoln a brand clients cannot live without.

You'll Have...

- Bachelor’s degree in marketing, Business, Advertising or a closely related field.
- 12+ years of progressive professional experience in product marketing, product strategy, product development, brand management, or a related marketing field (or 10+ years of experience with a Master’s degree/MBA).
- Demonstrated team leadership and leadership through influence and collaboration across multiple internal and external partners, including senior leaders.
- This role is considered Hybrid based in Detroit, MI.

You May Also Have...

- Strong analytical and financial capabilities, with experience using data to explain client behavior, build business cases, evaluate trade-offs, and recommend action.
- Strong communication and presentation skills, including advanced proficiency with Excel and PowerPoint.
- Experience with the automotive product development process and the marketing deliverables required from early strategy through launch and lifecycle management.
- Experience developing product, content, packaging, pricing, volume, and mix strategies for a premium or luxury brand.
- Understanding of U.S. marketing and sales operations and the needs of luxury clients and automotive dealers.
- Knowledge of key automotive data sources, tools, and dashboards, including GPS, NVCS, JDPIN+, and S&P.
- Demonstrated ability to simplify complex issues, think innovatively, act with urgency, and persuasively make the case for change.
- Resilient, proactive, curious, and collaborative leadership style, with strong listening, learning agility, disciplined prioritization, and the ability to manage multiple priorities.
- Master’s degree or MBA in Marketing, Business, Finance, or a related field.

What You'll Receive in Return...

You may not check every box, or your experience may look a little different from what we’ve outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

This position is a leadership level 4.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
For more information on salary and benefits, click here: LL4 Benefits

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

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