Director, Marketing Communications - Lincoln

Lincoln is Ford’s luxury automotive brand, distinguished by its heritage and commitment to creating thoughtful products and experiences for customers. The brand brings together design, innovation, and experiences to create a distinctive expression of modern luxury.

The Director of Marketing Communications is a pivotal leadership role responsible for setting Lincoln’s communications strategy and owning all paid marketing communications across the brand. This includes media, retail and dealer Tier 2 assets, sales events, Certified Pre-Owned (CPO), social and ambassador programs, experiential marketing, and brand partnerships. In this role, you will translate brand, customer, product, and business priorities into integrated marketing programs; lead agency and internal partners from strategy and brief through creative development, production, deployment, optimization, and measurement; and ensure Lincoln shows up consistently and distinctively across customer touchpoints. You will serve as a key integrator across a highly collaborative organization—partnering with Lincoln leadership and teams across consumer marketing, product, digital, sales, customer experience, insights, and global marketing—to strengthen brand relevance, support vehicle and business objectives, and deliver measurable results.

You'll Have...

- Bachelor’s degree in Marketing, Advertising, Communications, Business, or a closely related field.
- 12+ years of progressive professional experience in marketing communications, brand marketing, advertising, or a related field (or 10+ years of experience with a Master’s degree/MBA).
- This role is considered Hybrid based in Detroit, MI.

You May also Have...

- Experience leading automotive marketing across paid media, brand and nameplate communications, retail and dealer Tier 2 assets, sales events, Certified Pre-Owned (CPO), social and ambassador programs, experiential marketing, brand partnerships, and launch activity.
- Experience developing communications for a premium or luxury brand and translating brand positioning into distinctive customer-facing work.
- Experience leading senior managers and large supporting teams, influencing executive stakeholders, and managing complex agency, dealer, and cross-functional relationships.
- Experience managing significant paid media, marketing communications, production, experiential, brand partnership, and operating budgets and prioritizing investment against business objectives.
- Strong understanding of paid media strategy and investment, integrated channels, retail and dealer Tier 2 communications, sales events, CPO, social and ambassador programs, experiential marketing, brand partnerships, creative development and production, consumer insights, brand-health measurement, and campaign analytics.
- Demonstrated ability to lead through ambiguity, resolve competing priorities, exercise sound judgment, and communicate recommendations with clarity.
- Master's degree or MBA in Marketing, Business, Communications, or a related field.

What you'll receive in return...

You may not check every box, or your experience may look a little different from what we’ve outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

This position is a leadership level 4.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
For more information on salary and benefits, click here: LL4 Benefits

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

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