About this role
Position Summary
Reporting to the SVP & GM JACK Thistledown, this position will assist the Senior Vice President of Marketing with developing monthly, quarterly, and annual property level strategic plans and oversee various components of the following marketing functions: Direct Mail, Promotions and Events, Advertising, Racino Marketing, Entertainment, Bus Programs, and Group Sales. In addition, the Director of Marketing will oversee the operation and management of the Retail and Valet department. Serves as the leader responsible for the VIP customer base and, in doing so, partners with the Vice President of Marketing Enterprise, Shared Services, and property operational leaders in the creation, implementation, and execution of VIP programming. Flawlessly executes the VIP Marketing Strategy and creates a culture of exceptional service and hospitality focused on the VIP customer at Thistledown Racino while at the same time creating a team of creative and driven hosts who know how to build relationships with and sell to customers.
Essential Functions
- Achieve maximum revenue in each targeted market segment for gaming and food and beverage.
- Contributes to ideas to grow existing business and expand into new business opportunities.
- Anticipate and react to changes in competition, planning assumptions, and will alter plans as necessary.
- Interprets management philosophy to others; translating concepts into practical applications and analyzes and modifies systems based on given management concepts.
- Serves as a leader for direct reports while fostering teamwork, employee morale, motivation, and open communication.
- Responsible for hiring, discipline, development, and promoting staff in assigned areas.
- Delegates assignments to the most appropriate person by analyzing the requirements of the task and relating those to the capabilities of employees in order to accomplish tasks on time and with budget.
- Meets individually with employees to discuss career goals, identifies skills needed to achieve goals and develops action plans to satisfy both.
- Assists employees through development process by following-up on a regular basis and holding employees accountable to plan.
- Cross-trains employees and prepares employees for next career opportunity.
- Coaches and develops employees using a consistent, approachable demeanor and clearly articulates expectations.
- Responsible for the marketing direction and management of Promotions, Racino Marketing, Entertainment, Retail and Valet areas.
- Oversee integrity of all direct mail offers, offer redemptions, customer lists, and customer records.
- Oversees the development, negotiation, implementation, and execution of special events and promotions as designated by the VP of Marketing.
- Oversees the development and maintenance of the VIP customer marketing strategy that increases market share and profitability.
- Responsible for ensuring the customer development on the Racino floor as well as outside solicitation of guests via personal contact and group affiliations.
- Oversee patron complimentary, credit, and discount procedures in accordance with company policy and profitability standards.
- Develop programs and train Racino Marketing team on assisting customers with procedures for establishing check-cashing privilege, credit, and reservations as appropriate
- Partners in the creation and leads the execution of the Racino Marketing strategy which builds long-term relationships with VIP customers and strengthens brand value.
- Evaluates success of special events and casino promotions.
- Establishes, maintains, and controls department budgets for direct marketing, promotions, advertising, and/or public relations.
- Involved in the development, execution, and analysis of effective marketing programs targeted to existing and new customers, including all customers of Caesars brands.
- Focus on developing relationships and co-op promotions with brand and local strategic alliance partners doing business in the Cleveland market.
- Analyze propertys customer service scores and make recommendations for improvement. Act as an advocate for the customer.
- Attend marketing meetings regarding promotions/events.
- Manages and ensures appropriate level of inter- and intra-departmental communication of all marketing initiatives.
- Meets the attendance guidelines of the job and adheres to regulatory, departmental and company policies.
- Provides direction and training to all employees to maintain a positive and fun environment while handling all guest inquiries with promptness.
- Perform other duties as assigned by the Vice President of Marketing.
Knowledge, Skills & Abilities
- Need a strong brand marketing, database marketing, entertainment, Racino marketing, and direct mail background.
- Proven ability to achieve excellence.
- Knowledgeable in CMS, data entry, read and interpret output from computer.
- Extensive knowledge of Racino and internal controls, policies and procedures is desirable.
- Excellent organization, communication, administrative and managerial skills.
- Experience using Microsoft Office Suite.
- Must be able to type 20 wpm.
- Must be able to work any day of the week and any shift, including weekends and all holidays.
- Must pass background check, hair follicle drug test, and licensing process.
- Must present a well-groomed appearance.
Education and Experience
- Bachelors degree in marketing or related field, MBA preferred.
- 1 to 2 years minimum as a guest service agent or other position in hospitality, Racino or entertainment.
- Minimum 2 years previous managerial experience including experience with customer service and marketing.
Required Certification/License
- Must be able to obtain an Ohio Lottery Commission license