About this role

Responsibilities:

- Drive customer data strategy, lifecycle analytics, BI dashboarding, and end-to-end funnel optimization to fuel user growth, portfolio health, and retention.

- Architect, scale, and maintain the enterprise digital MarTech stack—including Customer Data Platforms (CDPs), Server-Side GTM, AppsFlyer/MMPs, Tag Management, and Webhooks—across all app, web, and paid channels.

- Design and deploy automated data pipelines merging high-volume digital ad data (cost, impressions, clicks) with downstream business databases (Telesales CRM, CRP retention databases, and Affiliate portals).

- Enforce robust tracking standards—including first-party cookies, dynamic UTM taxonomies, event-naming conventions, and fraud-prevention protocols—across internal campaigns, affiliates, and external agencies.

- Eliminate manual reporting workflows by engineering centralized data models within cloud data warehouses (e.g., BigQuery, Snowflake), serving as the single source of truth for marketing operations.

- Build and maintain automated, real-time BI dashboards (Looker, Tableau, Power BI) tracking end-to-end funnel metrics—from ad impression to conversion, repeat loan/purchase.

- Analyze digital user journeys to identify drop-off points across all placements, providing technical optimization insights that reduce customer acquisition cost (CAC) and improve overall conversion rates.

Requirements:

- Bachelor's or Master's degree in Computer Science, Data Analytics, Information Systems, Statistics, or a related quantitative field.

- 6+ years of progressive experience in Marketing Analytics, MarTech, or Revenue Operations with direct exposure to both digital and offline/partner channels.

- Advanced expertise in BI tools (Looker, Tableau, Power BI) and complex data modeling in Excel/Google Sheets.

- Familiarity with telephony/dialer integrations, engagement platforms (MoEngage), and retention/loyalty tracking mechanics (e.g., Tada, Xoxoday).

- Affiliates & Agencies: Solid understanding of affiliate tracking platforms (HasOffers/Tune, Impact, Everflow, CJ), postback URLs, conversion pixel integrations, and agency reporting standards.

- Soft Skills: Excellent cross-functional communicator capable of aligning technical data workflows between internal tech teams and external partners

Bonus points if:

- Industry experience in large customer based company such as Banking, Financial Services (Fintech/Multifinance), E-commerce, or leading digital agencies.

- Experience managing Moengage platform and work with Telesales and Collections.