About this role
TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.
With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.
Responsibilities
- Event Strategy & Framework Development: Develop B2B event strategies for TTLS across key markets, including Southeast Asia and the US, aligning initiatives with regional business objectives and local market needs. Plan and oversee diverse event formats, including industry summits, invitation-only roundtables, and merchant acquisition roadshows. Establish and continuously optimize standardized event frameworks to improve operational efficiency and scalability.
- End-to-End Event Management: Lead the end-to-end planning and execution of regional B2B events, covering strategic planning, resource coordination, vendor management, and on-site operations. Ensure high-quality event delivery and seamless attendee experiences while driving measurable business outcomes, including brand awareness, lead generation, and merchant acquisition. Conduct post-event evaluations to identify opportunities for improvement.
- Event-led Growth & SOP Development: Explore and optimize event-driven acquisition and conversion strategies, including event-based sales, referral programs, and strategic industry partnerships. Develop scalable SOPs, execution guidelines, event toolkits, invitation materials, and post-event follow-up processes. Empower local teams to replicate and implement proven event models across markets.
- Cross-functional Collaboration & Resource Integration: Work closely with Global, regional, and cross-functional teams to ensure efficient execution of cross-market initiatives. Build local partnerships with industry associations, event organizers, and other strategic stakeholders. Integrate internal and external resources to strengthen industry credibility and amplify market impact.