About this role
TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.
With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.
Responsibilities
- Customer Insights & Industry Narrative: Develop a deep understanding of merchants’ needs, business challenges, and decision-making processes across priority markets and industries. Define TikTok GO’s differentiated value proposition and translate complex product and business information into clear, compelling commercial narratives.
- Case Studies & Best Practices: Identify compelling merchant success stories, analyze the key actions and outcomes, and distill repeatable success factors and the conditions in which they apply. Turn these insights into industry playbooks, case studies, and practical guides for merchants.
- GTM Strategy & B2B Communications: Develop B2B go-to-market strategies and communications plans grounded in target audience insights and the core narrative. Define the channel mix, content formats, and rollout cadence, and bring the narrative to life through industry reports, media partnerships, social content to communicate TikTok GO’s business value and build merchant awareness, understanding, and interest in partnering with the platform.
- Sales Enablement & Cross-Market Collaboration: Partner with sales, product, operations, and regional marketing teams to translate narratives and playbooks into merchant acquisition pitches, sales tools, and training materials. Continuously refine these resources based on local market needs and feedback to support customer acquisition and merchant growth.