About this role
Account Director, Copenhagen
Location: Copenhagen office
Hybrid: Three days a week in the office
Language: Fluent English. Norwegian (native or fluent) strongly preferred
Markets: Norway and Sweden
Exciting news: NewGen is expanding into new markets with existing clients. We're building our first in-market team in the Nordics to cover Norway and Sweden. We're looking for local talent to help us launch it and shape how NewGen works in the region from day one.
About NewGen
Welcome to NewGen. We're a global social creative and creator agency made up of over 100 talented people worldwide, with offices in London, Manchester and New York. We partner with leading brands to shape culture, tell stories that matter and harness the power of social first creative and creators to drive meaningful impact. As a fast growing agency with a collaborative, ambitious spirit, we bring together data, strategy, creativity and innovation to deliver work that cuts through, connects and creates conversation.
Founded by our 30-under-30 co-founders, NewGen is an independent agency working with some of the world's biggest brands. Privately owned and built to challenge the big networks and traditional agencies, we move fast, live social and know that fresh ideas can compete with anyone. In fact, we know it's the only way to deliver work consumers care about.
Our work is trusted by some of the world's biggest brands, including Pepsi, Samsung, Amazon, SEGA and CashApp. Just as importantly, we're the agency of choice for leading creators shaping culture today, from KSI and Amelia Dimoldenberg to PewDiePie. When the people driving conversations and influencing audiences trust us, it's no surprise that the world's most ambitious brands do too.
Our Non-Negotiables
- Energy: Get involved, be heard and contribute. This isn't the place for an easy ride. We want people who bring energy and ideas.
- Quality: Quality comes first. If it doesn't feel right, speak up. Everything we create should push boundaries and break new ground.
- Collaboration: We win as a team. No egos, no judgement: just support, collaboration and collective success.
- Creativity: We thrive on fresh thinking. New ideas and bold approaches are what keep us moving forward.
- Partnership: Be a great partner to our clients. Everything we do should deliver on their objectives and create a positive, collaborative experience. This is paramount.
The Role
We're looking for a commercially minded and socially native Account Director to lead our client relationships across Norway and Sweden from Copenhagen. As one of our first in-market hires, you'll own senior day to day client relationships, lead client onboarding and make sure work is strategically sharp, creatively ambitious and commercially strong.
You'll lead the influencer scope from day one, then take on social as it launches. You'll work closely with our in-market influencer managers and social creatives, as well as our strategy, creative and influencer teams in the UK. You are both a leader and a doer. You bring clarity, pace and energy, you know what great looks like and you protect the team while raising standards.
Key Responsibilities
Lead Accounts with Confidence
- Act as senior day to day client lead across Norway and Sweden
- Build trusted relationships with marketing stakeholders in market
- Drive proactive thinking rather than reactive servicing
- Provide clear senior counsel on social strategy and performance
Launch and Onboard
- Lead client onboarding as new scopes start, setting up ways of working, approvals and reporting
- Help build our in-market team and processes from the ground up
- Bring local market knowledge to every brief so the work lands in both markets
Own Delivery Excellence
- Oversee campaign delivery from brief through to wrap
- Make sure timelines, scope and budgets are tightly managed
- Anticipate risk and solve problems early
- Maintain high standards across all outputs
Drive Commercial Performance
- Be accountable for revenue and margin performance
- Identify organic growth opportunities
- Support SOW development and forecasting
- Make sure accounts are properly scoped and resourced
Elevate Strategic Output
- Partner closely with Strategy and Creative so ideas are insight led and socially native
- Make sure deliverables ladder back to client business objectives
- Push for measurable impact across campaigns
Lead and Develop the Team
- Guide and support the in-market team day to day, including influencer managers and social creatives
- Create a high performance, supportive team culture
- Provide clear feedback and development pathways
- Drive accountability and ownership across the team
Champion Collaboration
- Work seamlessly with influencer, creative, production and data teams across markets
- Make sure clients get a joined up experience across disciplines and markets
- Contribute to agency wide initiatives and improvements
Social First x Brand Impact
Being socially native is at the heart of everything we do at NewGen. We're not an advertising agency. We live and breathe culture, constantly plugged into the trends, conversations and creators shaping the world.
To succeed here you need a deep understanding of the creator landscape in Norway and Sweden, an instinct for what resonates online and the ability to turn trends and cultural insight into work that feels authentic, bold and social first. It's ok to be chronically online.
We'd Love You To Have
- Fluent English. Norwegian (native or fluent) strongly preferred
- 8+ years experience in social creative or integrated agency roles
- Experience leading large accounts or multi market campaigns, ideally across the Nordics
- Strong commercial acumen
- Deep knowledge of social platforms and creator culture in the Nordics
- Experience managing and developing teams
- Confident presentation and stakeholder management skills
- Experience working in fast paced agency environments
- Ability to turn creative ideas into measurable business results