Brand Marketing Senior Associate, Innovation Economy

Help shape Innovation Economy through the J.P. Morgan brand, translating business priorities into compelling brand strategy, creative and integrated campaigns.

As a Senior Associate on the J.P. Morgan Brand team, you will help shape how the brand comes to life for Innovation Economy through integrated marketing campaigns across paid and owned channels. You will partner across business, strategy, media, insights, internal creative teams and external agencies to translate audience and business objectives into strong briefs, differentiated messaging and compelling creative. The ideal candidate brings strategic judgment and hands-on execution, with an understanding of how great brand ideas move from strategy and brief through production, launch and optimization.

Job responsibilities

• Partner with business and marketing leaders to translate Innovation Economy priorities into clear audience, messaging, and campaign objectives.

• Evaluate and shape strong strategic briefs and guide work from initial concept through production, launch, and optimization across video, social, digital, out-of-home, and owned channels.

• Lead day-to-day collaboration with internal and external creative and media, providing focused feedback and maintaining alignment across strategy, creative, production, and distribution.

• Evaluate creative ideas and executions for strategic fit, audience relevance, brand consistency, and channel effectiveness

• Manage campaign workstreams, timelines, budgets, approvals, asset delivery, and key dependencies across internal and external partners.

• Partner with media and insights teams to define success measures, apply performance learnings, and improve creative over time.

• Build trusted relationships across key lines of business (J.P. Morgan, Innovation Economy) Brand, Media, Legal, Compliance, and other cross-functional teams to move work forward effectively.

• Apply J.P. Morgan brand standards while helping the work feel distinctive, relevant, and credible for founders and the innovation ecosystem.

Required qualifications, capabilities, and skills

• 5+ years experience in brand marketing, integrated marketing, creative strategy, account management, or campaign development.

• Strong understanding of the end-to-end creative process, from strategy and briefing through concepting, production, trafficking, and optimization.

• Demonstrated experience leading integrated campaigns across paid and owned channels, including social and digital video.

• Ability to translate complex business priorities into clear briefs, messaging, and actionable direction for creative partners.

• Strong creative judgment and the ability to give concise, constructive feedback that improves the work.

• Excellent project management skills, with experience managing multiple workstreams, budgets, timelines, and stakeholders.

• Strong written, verbal, and presentation skills, with the ability to influence partners in a matrixed organization.

• Experience leveraging AI tools to support creative development, content creation, campaign optimization, or more efficient marketing workflows.

Preferred qualifications, capabilities, and skills

• Creative agency experience in account management, strategy, integrated production, or a related discipline.

• Experience marketing financial services, business-to-business products, technology, startups, or founder-focused offerings.

• Familiarity with regulated-industry review processes and the ability to navigate legal and compliance requirements.

• Passion for the startup and innovation ecosystem and curiosity about the needs of founders and growth-stage companies.

Additional information

• Must be based in either NYC, Chicago or Wilmington, in office expectation 5x days a week.