Technical SEO Analyst – Senior Associate

Help shape how customers discover and engage with Chase across traditional and AI-powered search experiences.

As a Technical Search Engine Optimization (SEO) Analyst – Senior Associate on the Paid Media team, you will strengthen the technical foundation of organic search by identifying and prioritizing SEO opportunities, analyzing site performance, and translating findings into clear, line-of-business-specific recommendations. You will partner with product, content, technology, and other stakeholders to implement and validate improvements that enhance discoverability, search visibility, and customer experience. You will also help advance our AEO readiness as discovery expands beyond traditional search to AI-powered answer engines.

Job responsibilities

- Lead recurring technical SEO audits across multiple LOB web properties; synthesize findings into a prioritized roadmap/backlog with impact sizing, effort, dependencies, and risk.
- Communicate insights clearly to LOB stakeholders through readouts, working sessions, and concise executive-ready updates; align on owners, timelines, and success metrics.
- Partner on execution by turning recommendations into implementable requirements (user stories, acceptance criteria, QA checklists) and coordinating delivery across Product/Engineering/Content teams.
- Diagnose and resolve crawlability/indexation issues (robots directives, sitemaps, redirects, canonicals, duplication, internal linking, parameters/faceted navigation, pagination, rendering considerations).
- Develop and maintain structured data strategy (JSON-LD) aligned to page intent; monitor and remediate rich result eligibility, errors, and warnings.
- Partner with engineering to improve performance and Core Web Vitals (LCP/INP/CLS) using lab and field data; publish repeatable guidance for templates and shared components.
- Advance AEO readiness by improving “answerability” and machine-readable signals (clear page structures, entity-first patterns, metadata hygiene, structured data, freshness) and supporting measurement approaches where available.
- Support major site changes (template refactors, migrations, URL changes) with test plans, redirect strategies, and post-launch monitoring.
- Contribute to enterprise standards, playbooks, and governance to enable “SEO by default” across teams.

Required qualifications, capabilities, and skills

- 5+ years of experience in technical SEO with measurable impact on medium-to-large websites.
- Strong understanding of how search engines crawl, render, and index; strong grasp of technical fundamentals (HTTP status codes, redirects, canonicals, robots, sitemaps, duplication, internal linking).
- Demonstrated ability to communicate technical findings to non-technical audiences, influence prioritization, and drive cross-team execution.
- Hands-on experience with common SEO and performance toolsets.
- Working knowledge of modern web concepts (HTML/CSS/JavaScript fundamentals, templating/components, performance basics) and comfort partnering with engineers.

Preferred qualifications, capabilities, and skills

- Experience operating in a large, matrixed enterprise supporting multiple business units.
- Exposure to AEO / AI search efforts (answer engine optimization, entity-based optimization, structured data expansion, AI referral/visibility monitoring).
- Familiarity with log analysis and/or SQL/Python for monitoring and diagnostics.
- Experience in regulated industries and working effectively with risk, legal, and compliance stakeholders.