Drive Auto Account Manager

Sinclair Broadcast GroupHunt Valley, MarylandHybridFull-timeMid level, 2–5 yearsListed 1 hour ago

Apply now

About this role

AMP is seeking an accomplished, proactive, and strategically minded Drive Auto Account Manager to join our automotive Account Management team. This role serves as a knowledgeable digital marketing resource and strategic partner to local sales teams and automotive advertisers, with a particular focus on the highly competitive Tier 3 automotive dealership market.

The ideal candidate combines strong digital advertising knowledge, analytical thinking, and communication skills with a proven ability to build and maintain client relationships. This individual will leverage performance data, industry expertise, and strategic insights to help automotive advertisers achieve their business objectives while identifying opportunities for continued growth.

As a key partner in the post-sale client relationship, the Drive Auto Account Manager will proactively oversee advertising performance, collaborate with internal teams to address challenges, and deliver analysis and recommendations that support client retention and long-term success. Success in this role requires someone who takes ownership, works independently, and builds trust through strong communication and follow-through.

Primary Responsibilities

- Manage assigned automotive advertiser relationships, identify potential risks, and build strong partnerships with local markets and clients to support long-term retention.
- Partner with local sales teams, automotive advertisers, and internal stakeholders to evaluate marketing strategies, identify optimization opportunities, and keep advertising programs aligned with client objectives.
- Proactively monitor campaign pacing, performance, and overall account health. Identify trends, investigate concerns, and recommend adjustments that support advertiser goals.
- Prepare and lead Business Reviews that go beyond campaign metrics to explain performance, identify contributing factors, connect results to dealership business objectives, and provide actionable recommendations.
- Investigate campaign concerns, coordinate solutions with internal teams, and maintain ownership and follow-through to ensure issues are resolved.
- Maintain clear, proactive communication with clients and local markets, providing timely updates, setting expectations, and strengthening relationships.
- Identify opportunities to expand existing advertiser relationships through strategic recommendations, additional digital advertising products, and investment opportunities aligned with client objectives.
- Maintain a strong understanding of digital advertising products, dealership operations, consumer behavior, and industry trends to support informed recommendations.
- Work closely with Media, Technology, Operations, and other internal teams to coordinate campaign needs and support successful execution.
- Maintain accurate account information, manage competing priorities, track outstanding responsibilities, and ensure appropriate documentation and timely follow-through.
- Perform other related duties as assigned in support of the Account Management team and organizational objectives.

Qualifications

- 2+ years of experience in digital account management, client success, digital marketing, or a related client-facing role.
- Strong understanding of digital advertising products, campaign performance, and common marketing KPIs.
- Demonstrated experience building, maintaining, and strengthening client relationships.
- Strong analytical and critical-thinking skills, with the ability to interpret data and develop meaningful recommendations.
- Excellent written and verbal communication skills, including the ability to present complex information clearly and confidently.
- Highly organized, detail-oriented, and capable of managing multiple accounts, deadlines, and competing priorities.
- Proven ability to independently investigate concerns, solve problems, and coordinate solutions across teams.
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred, or equivalent relevant experience.

Preferred Qualifications

- 3–5 years of experience in digital advertising, account management, or client success.
- Experience with Google Ads, Meta Ads Manager, YouTube advertising, and Connected TV (CTV/OTT).
- Familiarity with Tier 3 automotive advertising, dealership operations, inventory management, lead generation, and key dealership business drivers.
- Experience analyzing multi-channel advertising performance and connecting marketing results to business objectives.
- Familiarity with marketing technology (MarTech), attribution platforms, CRM systems, and digital reporting dashboards.
- Experience with Salesforce, Jira, or similar account-management and workflow systems.
- Experience presenting campaign performance, leading client meetings, and developing strategic recommendations.

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Us

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net .

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

The base salary compensation range for this role is $52,000 to $60,000. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, quarterly and annual incentive plan bonuses, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.