Amazon PPC Specialist

Title: Amazon PPC Specialist

Location: Brooklyn, NY (On-site required)

Employment Type: Full-Time

Compensation: Approximately $150,000 / year (commensurate with experience)

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We are a rapidly expanding eCommerce brand operating in the consumer hardware and maintenance space, dedicated to building high-utility, direct-to-consumer and professional-grade products. As we continue to scale our portfolio across hundreds of active SKUs, we are expanding our in-house advertising team and seeking an experienced, analytical Amazon PPC Specialist to take direct ownership of paid search and marketplace growth.

This is an execution-focused role for a performance marketer who thrives on managing real budgets, testing granular bidding strategies, and connecting paid traffic directly to bottom-line profitability. Reporting directly to our Lead Strategist, you will have the autonomy to manage your accounts, defend your campaign architecture, and make data-backed calls across multiple Amazon storefronts from our Brooklyn office.

Key Responsibilities

- Campaign Architecture & Execution: Build, manage, and scale end-to-end Amazon PPC campaigns—including Sponsored Products, Sponsored Brands, and Sponsored Display—across a diverse, multi-SKU private-label catalog.
- Product Launch Strategy: Develop and execute aggressive, structured paid launch playbooks for new product additions to establish initial velocity, drive keyword indexing, and capture market share.
- Profitability & Financial Analysis: Conduct regular P&L evaluations at both the individual ASIN and total account levels, ensuring every advertising dollar maps directly to net profit and contribution margin.
- Performance Optimization: Monitor, audit, and optimize key efficiency metrics (ACOS, TACOS, ROAS, and ROI) against defined target thresholds.
- Account Portfolio Management: Allocate and balance advertising budgets across multiple Amazon accounts to maximize visibility without sacrificing margin.
- Data Reporting & Insights: Own performance reporting cycles (daily, weekly, and monthly) to track performance, flag catalog issues immediately, and deliver actionable insights during peak seasonal pushes.
- Cross-Functional Collaboration: Articulate campaign structures, bidding logic, and keyword harvest methodologies clearly to internal stakeholders and brand leadership.

Candidate Qualifications

- 3+ years of direct, hands-on experience managing active, live Amazon PPC budgets.
- Platform Mastery: Deep functional command of Amazon Seller Central and Amazon Advertising / Campaign Manager.
- Catalog Scale: Demonstrated track record managing large, complex product catalogs and proprietary private-label brands.
- Data & Analytical Fluency: High-level proficiency in Microsoft Excel or Google Sheets (pivot tables, complex lookup formulas, custom data modeling, and performance reporting).
- Launch Experience: Proven success launching new ASINs and scaling keyword rankings using paid strategies.
- Financial Acumen: Ability to diagnose why an individual SKU or campaign is underperforming using granular search-term and fee data.
- Location: Must be based locally and able to work full-time on-site at our Brooklyn, NY office.

Preferred Qualifications

- Experience managing external paid acquisition channels, such as Google Ads (Search, Shopping, Performance Max) or Meta Ads.
- Hands-on experience with Amazon DSP (Demand-Side Platform).
- Working knowledge of marketplace analytics and automation tools (e.g., Helium 10, Jungle Scout, Atom11, Claude/AI workflows).
- Familiarity with complementary marketing touchpoints, including retention email marketing, TikTok, or video commerce.