About this role
Intuit has declared that accountants are customers, not just a channel, and mega firms — the largest national and regional accounting and advisory practices, roughly 100+ employees — are where that commitment matters most. Though few in number, they set the direction the rest of the profession follows, run the most complex multi-entity practices, and are the accounts most exposed to enterprise AI-native competitors moving in from the top down.
We're building a new product for how mega firms deliver services to their own clients, and need a Principal, Product Marketing to own its go-to-market. This is an individual-contributor role for someone who has done real enterprise-level work — multi-stakeholder buying committees, long sales cycles, executive relationships at the Managing Partner and National Office level — and who knows how to work with a product team from early adoption through rapid account expansion.
Responsibilities
- Operate as a senior individual contributor. Set the bar for craft and strategic rigor without formal direct reports, acting as both strategist and operator.
- Own go-to-market for a new product. Build the complete PMM strategy: persona-based buying committees and segmentation across mega-firm types, competitive landscape, positioning, value proposition, and the messaging framework channel teams build from.
- Drive rapid expansion. Land the product inside mega firms and build the playbook for expanding usage across service lines, practice groups, and client engagements — a core GTM motion, not an afterthought.
- Build tight feedback loops. Turn signal from early adopters, win/loss data, and firm leadership conversations into positioning and roadmap input in weeks, not quarters.
- Run both inbound and outbound motions. Build the content, narrative, and demand-gen assets that pull mega firms in, alongside the account-based, executive-level outbound needed to open doors at the Managing Partner and National Office level.
- Coordinate one strategy across products. When this offering and other Intuit products (Service, Intuit Enterprise Suite) reach the same account, produce a single go-to-market narrative with consistent benefits and a sequenced rollout.
- Own a measurement plan. Track expansion rate, feedback-loop velocity, and inbound vs. outbound pipeline contribution, laddering to segment revenue goals.
Qualifications
- BA/BS or equivalent experience; MBA a plus.
- 12+ years in product marketing, with enterprise B2B or B2B SaaS experience, including land-and-expand or account-based growth motions.
- Direct experience building or scaling go-to-market for a new or early-stage product, comfortable without an established playbook.
- Full-stack marketer who runs inbound (content, demand gen) while coordinating with outbound (ABM, executive outreach) teams.
- Demonstrated ability to build customer feedback loops that shape product and messaging quickly.
- Fluency using AI for real work — competitive synthesis, positioning, segmentation — with a track record of raising output quality and speed.
- Excellent storytelling and executive communication; able to align diverse teams and senior leaders around a shared narrative.
- Strong cross-functional influence without direct authority; comfortable with ambiguity and fast movement.
- Familiarity with accounting or tax software, complex B2B SaaS, ERP or financial platforms, or multi-partner professional services firms strongly preferred.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $205,000 - $277,500
San Diego, CA $191,000- $258,500