Marketing & Communications Head

Location(s)

- Melbourne - Victoria - Australia

At Siemens, we are committed to enabling sustainable progress through technology by empowering customers to connect the real and digital worlds. Together, we are improving how we live, work, and move today and for future generations. We know a business thrives when its people thrive, which is why we put our people first. Join our global, diverse team and discover opportunities to grow, contribute, and shape what comes next. Transform the everyday with us!
As Regional Head of Marketing & Communications for Australia and New Zealand you will operate as a trusted adviser to senior leadership, lead and develop a high-performing team, and translate business priorities into Marketing & Communications activities that deliver measurable impact.
At the same time, you will be part of a globally connected Marketing & Communications function. You will ensure that global strategies, positioning, campaigns and capabilities are translated effectively into the Australia and New Zealand markets, while bringing local business needs, customer insight and market opportunities back into the global organization. This requires managing and directing a team of direct resources and working with and orchestrating across MC resources located within the businesses.
The role requires a broad combination of communications leadership and modern B2B marketing expertise. You will be equally comfortable advising a senior executive on a sensitive communications issue, shaping a media and thought-leadership strategy, working with sales on customer opportunities, leading product or solution marketing, and reviewing campaign performance and pipeline contribution.
You’ll make a difference with: • Regional Strategy & Leadership: Leads the integrated Marketing & Communications (MC) strategy for Australia and New Zealand, aligning regional business priorities, customer needs, and reputation goals with global direction. Acts as a senior adviser to regional and global leaders, translating business objectives into cohesive, high-impact plans while managing the regional budget and governance framework. • Business Partnership & Advisory: Builds trusted relationships with regional leadership and sales to deeply understand market dynamics, provide pragmatic counsel, and ensure MC is engaged early in business planning. Drives cross-functional alignment and constructively challenges fragmented priorities to demonstrate clear value creation. Governs and orchestrates the overall ONE voice approach in market. • Team Leadership & Development: Inspires and manages a high-performing team of 5–10 people, fostering an integrated, collaborative mindset across disciplines. Cultivates a culture of ownership and inclusion through coaching, performance management, strategic resource deployment, and change management. • Corporate & Internal Communications: Serves as a trusted adviser to senior leaders, shaping executive positioning, speeches, and leadership communications. Drives internal communications that connect employees with strategy, performance, and organizational change. • Reputation & Thought Leadership: Protects and strengthens brand reputation through proactive reputation strategies, effective media relations, and executive positioning. Provides counsel on emerging issues and leads thought-leadership initiatives that resonate with key regional stakeholders. • Marketing & Demand Creation: Working with global Marketing and Communications teams (e.g. centers of excellence, Foundational Marketing), as well as local business leadership and marketing teams, ;localizes and executes integrated B2B campaigns—spanning digital, ABM, events, and partner channels—to guide audiences from awareness to demand generation. Translates complex industrial and technological offerings into compelling customer value propositions and go-to-market programs that empower sales teams. • Global-to-Local Orchestration: Acts as the critical bridge between regional operations and the global MC function, adapting global strategies to fit local market contexts while representing regional insights in global decision-making. • Government Affairs: Advances the organization's strategic interests with government entities, legislators, and industry associations across various levels.
You'll win us over with the following:
Professional Experience: • Experience landscape: 10–15+ years of progressive B2B M&C experience in industrial, technology, or digital sectors, backed by a strong understanding of the ANZ market. • Strategy & Advisory: Proven ability to partner with senior leaders, provide strategic counsel, and translate business priorities into integrated M&C plans. • Marketing & Execution: Demonstrable success in driving demand generation, integrated campaigns, solution marketing, and tight sales alignment. • Communications & Matrix Leadership: Extensive expertise spanning corporate communications, reputation management, and global-to-local matrix orchestration. • Government Affairs: Experience in safeguarding and advancing the organization's strategic interests within the complex global political and regulatory landscape and proactively shaping the environment for business success.
People leadership experience: • Team Leadership & Talent Development: Proven experience leading, coaching, and developing multi-disciplinary M&C teams (5–10 people) to drive high performance and engagement. • Delivery & Change Management: Successfully sets strategic direction, holds teams accountable for results, and guides them smoothly through change and evolving ways of working. • Resource & Matrix Orchestration: Confident in making priority trade-offs, managing capacity, and leading both direct reports and virtual/matrixed contributors.
Communication & Marketing Experience: • Corporate & Executive Communications: Expertise in corporate reputation, executive positioning, thought leadership, storytelling, stakeholder engagement, and internal or change communications. • Media & Crisis Management: Proven ability in proactive and reactive media relations, brand protection, and issues or crisis communications. • Integrated Campaign & Demand Generation: Comprehensive experience in developing and/or orchestrating end-to-end B2B campaigns, demand creation, digital marketing, account-based marketing (ABM), and customer events. • Product Marketing & Sales Alignment experience is also preferred.
Change the future with us.
At Siemens, you will be part of a global organisation at the forefront of industrial automation, digitalisation and technology. We offer the opportunity to work with leading technologies, collaborate with talented industry professionals and make a real impact on some of Australia and New Zealands most important industrial customers.
If you're passionate about industrial technology, helping building strong customer partnerships and driving business growth, we'd love to hear from you.
Siemens is committed to ensuring our workplace reflects the communities in which we operate, that everyone has access to the same opportunities and is treated fairly, and that we actively empower every individual voice.
We strive to provide a safe working environment for each member of our diverse team and continuously develop our ways of working on this journey. From our Innovate Reconciliation Action Plan to our diverse cultural celebrations, LGBTQIA+ education and support and gender equity initiatives, we strive to create an inclusive environment where every individual feels empowered and heard.
If you require any reasonable accommodations or adjustments during the recruitment process, please let us know.