Director, Marketing

We are looking for a commercially driven Marketing Director, Pacific Marketing Lead to lead the
company's marketing strategy and commercial growth agenda across Australia and New Zealand.
Reporting to the APJ Senior Marketing Director, this senior Individual Contributor serves as the executive
marketing leader for the Pacific business, partnering closely with the VP Sales, Country Leadership Team
and regional marketing leaders to influence business strategy, accelerate growth and strengthen market
leadership.
Unlike traditional field marketing roles focused on campaign execution, this role owns the translation of
corporate strategy into a country growth agenda, ensuring marketing investments, market priorities and
customer engagement strategies deliver measurable commercial outcomes.
The successful candidate is a strategic business leader with strong commercial acumen, executive
presence and the ability to influence across a global matrix while remaining hands-on where appropriate.

Key Responsibilities

1. Country Marketing Strategy & Business Growth
- Own the Pacific marketing vision, strategy and annual business plan aligned to regional revenue
- objectives and corporate priorities.
- Advise the VP Sales and Country Leadership Team on market opportunities, competitive threats,
- customer buying behaviour and growth priorities.
- Define annual investment priorities across industries, customer segments, strategic accounts and
- growth initiatives.
- Identify emerging market opportunities, whitespace segments and expansion strategies that
- improve long-term business growth.
- Establish country marketing priorities and governance that align regional and global teams
- around common commercial objectives.
- Develop annual business cases and investment recommendations supported by market
- intelligence and commercial analysis.
2. Commercial Go-to-Market Leadership
- Define the Pacific go-to-market strategy across priority industries, strategic initiatives and solution
- portfolios.
- Lead commercial planning with Sales Leadership to improve market penetration, win rates and
- pipeline quality.
- Establish the strategic framework for enterprise account engagement, expansion opportunities
- and executive customer programs.
- Govern country marketing investments to ensure alignment with revenue priorities and business
- outcomes.
- Influence APJ Hub (CoE) to deliver integrated programs aligned with Pacific business priorities.
- Evaluate market performance and recommend strategic adjustments based on changing
- business conditions.
3. Market Intelligence & Customer Insights
- Lead the development of a country market intelligence framework encompassing customer
- trends, competitor movements, analyst insights and macroeconomic developments.
- Translate market intelligence into actionable recommendations that influence executive decisionmaking
- and business strategy.
- Identify new industry opportunities, customer needs and technology trends that shape future goto-
- market priorities.
- Champion Voice of Customer initiatives to improve customer experience, positioning and
- commercial effectiveness.
- Partner with Sales Leadership to identify strategic risks and opportunities across the customer
- lifecycle.
5. Revenue Marketing & Demand Generation
- Define the country demand generation strategy and investment priorities that maximize revenue
- contribution across the buyer lifecycle.
- Establish governance for marketing performance, ensuring demand generation activities support
- commercial objectives and strategic account growth.
- Lead execution on country priorities, customer segmentation and investment focus while owning
- day-to-day campaign delivery.
- Monitor business performance using pipeline health, conversion trends, account penetration and
- revenue contribution to inform future investment decisions.
- Drive continuous optimization of marketing programs through data, AI and predictive insights.
6. Executive Stakeholder Management
- Serve as the principal marketing advisor to the VP Sales and Country Leadership Team.
- Represent Marketing in executive business planning, quarterly business reviews and strategic
- planning sessions.
- Influence senior stakeholders across Sales, Customer Success, Product, Alliances and Global
- Marketing to align priorities and accelerate business outcomes.
- Present market intelligence, investment recommendations and commercial performance to
- regional executive leadership.
- Lead cross-functional initiatives that improve customer engagement, market competitiveness and
- operational effectiveness.
7. Marketing Excellence & Operational Leadership
- Own the Pacific marketing investment strategy, budget governance and resource prioritization.
- Establish executive dashboards that measure marketing contribution to business growth, revenue
- and market expansion.
- Drive adoption of AI-enabled marketing capabilities, automation and advanced analytics to
- improve productivity and decision quality.
- Continuously improve marketing governance, planning processes and investment effectiveness
- across the Pacific business.
- Ensure execution operate against clearly defined commercial priorities, success metrics and
- business objectives.
8. Ecosystem & Strategic Alliances
- Develop the Pacific ecosystem marketing strategy in partnership with Ecosystems and Alliance
- team to accelerate market growth and expand market reach.
- Collaborate with Alliance Sales and Partner teams to drive adoption of MDF and co-marketing
- initiatives that create incremental pipeline and revenue opportunities.
- Co-organize Annual Pacific Partner Conference with the Channels team
Success Measures
Success in this role will be measured through:
- Marketing contribution to Annual Contract Value (ACV), pipeline and revenue growth
- Growth of strategic accounts and executive customer engagement
- Market share expansion across priority industries
- Commercial impact of country go-to-market strategies (direct & channel business)
- Executive stakeholder confidence and business partnership
- Competitive positioning and share of voice within the Pacific market
- Marketing investment effectiveness and business ROI
- Customer advocacy, executive references and strategic partnerships
- Country business planning effectiveness and delivery of strategic growth initiatives

Experience & Qualifications

- Minimum 15+ years of progressive B2B marketing leadership experience within enterprise SaaS,
- cloud or technology organizations.
- Proven experience developing country growth strategies that deliver measurable commercial
- outcomes.
- Demonstrated success partnering with Country Managers, Vice Presidents of Sales and
- executive leadership teams to influence business strategy.
- Strong commercial acumen with experience managing significant marketing investments and
- aligning them to revenue growth.
- Experience leading complex cross-functional initiatives through influence within global matrix
- organizations.
- Strong expertise in market intelligence, strategic planning, executive engagement, account-based
- growth strategies and commercial marketing.
- Excellent executive communication, presentation and stakeholder management skills with the
- ability to influence at senior leadership level.
- Experience leveraging AI, data analytics and modern marketing technologies to improve business
- performance.
- Bachelor's degree required; MBA or equivalent postgraduate qualification preferred.

What Makes This Role Different

This is not a traditional field marketing or campaign execution role.
The Marketing Director, Pacific Marketing Lead is accountable for shaping business direction, influencing
executive decision-making and driving long-term commercial growth across the Pacific market.
The role is expected to:
- Own the country marketing strategy and be equally hands-in in terms of execution via extended
- Infor teams and external agencies
- Advise executive leadership on market opportunities and competitive landscape.
- Represent the company externally with customers, analysts, partners and industry leaders.
- Drive strategic business outcomes measured by revenue growth, market expansion and
- competitive advantage.
- Champion innovation, AI adoption and modern marketing practices that strengthen organisational
- capability.
This role operates as the senior marketing leader for the Pacific business, balancing strategic leadership
with selective hands-on execution where it delivers the greatest commercial value.