Paid Media Specialist- AMP HQ

company

Paid Media Specialist

Advanced MedAesthetic Partners (AMP)
Location: Dallas, TX preferred — hybrid for local candidates; remote candidates considered
Employment type: Full-time, exempt
Reports to: Senior Director, Marketing and Sales
Base salary: $80,000 per year

About AMP

Advanced MedAesthetic Partners (AMP) is a multi-brand medical aesthetics management company bringing together distinct practices with their own identities, voices, and patient communities. We combine local brand individuality with shared expertise, infrastructure, and a commitment to exceptional patient care.

One Community, Many Brands. Our vision is to be the best place to work in aesthetics.

About the role

You live and breathe paid advertising—especially Google Ads and Meta. You’re the person who wants to understand why a campaign converted, what changed when performance dipped, and which test to run next. You’re equally comfortable building campaigns, digging into attribution, and turning performance insights into action.

AMP is seeking a hands-on Paid Media Specialist to own day-to-day campaign performance across our portfolio of medical aesthetics brands. This is an execution-focused role for someone who works directly inside both Google Ads and Meta Ads Manager—not simply someone who oversees agencies or reviews reports.

You’ll manage budgets, launch and optimize campaigns, and connect advertising spend to what matters: qualified leads, booked consultations, new patients, and revenue. You’ll also use AI thoughtfully to work more efficiently while keeping accuracy, brand voice, and compliance firmly in human hands.

What you’ll do

- Own Google and Meta campaigns: Plan, build, launch, and optimize campaigns across Google Search, Performance Max, and Meta’s Facebook and Instagram placements.
- Manage spend strategically: Monitor budgets and pacing by brand, location, and channel; recommend reallocations based on performance and business priorities.
- Test continuously: Develop structured tests across creative, copy, offers, audiences, and landing pages. Document findings and apply successful approaches across brands.
- Create brand-specific advertising: Write compelling ad copy and develop creative briefs that reflect each practice’s voice and patient audience.
- Measure beyond clicks: Track spend, lead quality, booked consultations, patient acquisition costs, and return on ad spend.
- Keep tracking reliable: Maintain UTMs, conversion events, call tracking, and form tracking; investigate discrepancies between ad platforms and downstream systems.
- Turn data into decisions: Build dashboards and recurring reports, clearly explaining what happened, why it matters, and what to do next.
- Connect the patient journey: Partner with web, CRM, concierge, call center, and operations teams to improve landing pages, lead routing, follow-up, and conversion.
- Use AI responsibly: Apply AI to copy variations, creative briefs, analysis, reporting, and repetitive workflows—with human review before outputs are used or published.
- Protect brand and compliance standards: Follow platform policies and applicable medical aesthetics advertising requirements, including health claims, imagery, and patient communications.

What you’ll bring

- 3+ years of hands-on paid media experience, including management of six-figure monthly budgets or equivalent experience.
- Deep, practical experience in both Google Ads and Meta Ads Manager. You can independently build campaigns, troubleshoot performance, manage bidding and audiences, and explain your optimization decisions.
- A record of improving campaign results through disciplined testing, budget management, and analysis.
- Experience connecting advertising performance to CRM, call tracking, booking, and revenue outcomes—not relying solely on platform-reported results.
- Comfort working across multiple brands, locations, budgets, and competing priorities.
- Strong Excel or Google Sheets skills and experience with dashboards or business intelligence tools.
- Hands-on experience using AI tools such as Claude, ChatGPT, or Gemini in daily marketing work, with sound judgment about fact-checking, privacy, brand consistency, and compliance.
- Clear communication, strong attention to detail, and a habit of verifying numbers before reporting them.
- Genuine curiosity about paid media and a commitment to staying current as Google and Meta evolve.

Preferred experience

- Medical aesthetics, healthcare, med spa, or other local, multi-location service businesses.
- HubSpot, Zenoti, CorralData, and CallRail or similar platforms.
- Multi-brand or multi-location advertising account structures.
- Meta Advantage+ and Google’s AI-powered campaign features, including their implications for budget control and attribution.
- AI-assisted workflows or automation tools such as Zapier.
- Google Ads or Meta Blueprint certifications.
- Basic SQL or familiarity with a data warehouse.

What success looks like

- More qualified consultations and new patients at efficient acquisition costs.
- Stronger paid-attributed return on ad spend.
- Accurate budget pacing, tracking, and reporting.
- Consistent testing with clear, actionable learnings.
- Effective collaboration between marketing and the teams converting inquiries into appointments.
- AI-assisted work that saves time without sacrificing accuracy, brand fit, or compliance.

Why AMP

Help shape paid media performance across a diverse portfolio of aesthetics brands, with opportunities to share insights across markets and see the direct impact of your work. You’ll join a collaborative environment grounded in safety, clinical excellence, innovation, and integrity.

How to apply

Submit your resume and a short response to the following:

Describe a specific way you’ve used AI to improve a campaign, report, or workflow. What did you do to check its output before relying on it?

Be prepared to discuss campaigns you personally managed in both Google Ads and Meta, including your approach, optimization decisions, and measurable results.

Equal employment opportunity statement

Advanced MedAesthetic Partners (AMP) is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, marital status, pregnancy, veteran status, or other status as protected by applicable law. AMP complies with applicable state and local laws governing nondiscrimination in employment in every location in which we have facilities. This policy applies to all terms and conditions of employment including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. AMP is committed to creating a diverse and inclusive workplace where everyone feels valued, respected, and supported.For more information about this opportunity, please apply with an updated copy of your resume and await correspondence. All applications will be managed on a first come first served basis.

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