Paid Media Senior Account Manager

LONDON, UK (Hybrid Working - 3 days in the office per week) A benchmarked salary between £43,130 to £49,630. Your salary level is determined by skills and experience within our progression framework.COMPANY OVERVIEWCroud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities. ROLE OVERVIEWAs a Paid Media Senior Account Manager, you’ll lead a pod of clients and team members, taking ownership of account performance, client relationships and growth. This role has a particular focus on Paid Social (LinkedIn and Meta), where you’ll use your channel expertise to shape effective strategies and drive meaningful results for clients.Balancing strategy with hands-on delivery, you’ll turn data into actionable insights, identify opportunities to drive performance and champion innovative, commercially focused media solutions. You’ll also play a key role in helping to develop the team, coaching and mentoring junior colleagues, and driving technical excellence across your accounts. It’s an opportunity to make a real impact on client success, team development and the wider business.RESPONSIBILITIESTeam Leadership & Quality Control (Delivery & QA)You’ll be accountable for the accuracy, efficiency, and output of the team beneath you.Workload & Delegation: Balancing your own billable work with pod oversight. Effectively delegate tasks to manage pod capacity, ensuring your team is focused on high-impact tasks rather than low-value administration.Accountability & QA: Taking ultimate accountability for the accuracy and quality of all output from your direct reports. Implementing system-level QA improvements that reduce error rates across your pod.Performance Management: Proactively coach and mentor account executives and account managers, providing guidance on client work and giving constructive feedback to build a high-performance culture.Delivery Oversight: Oversee delivery against multiple, complex project briefs, ensuring that the team's output consistently meets deadlines and adds value above expectations.Technical AuthorityYou’ll define the "gold standard" for execution and data hygiene within your pod.Bidding & Automation: Defining the standard for bidding logic and automation. Driving the implementation of Croud’s proprietary tools and 3rd party automation to actively improve account margins.Measurement Advancement: Working with your Account Director and Strategy Director to help define the testing and measurement roadmap. Using methodologies like Conversion Lift Studies to validate the true business impact of media spend.Technical Troubleshooting: Leading the resolution of technical crises across your pod’s accounts, liaising with senior platform support reps when necessary.Strategic Planning & Cross-Channel IntegrationYou’ll ensure that all accounts in your pod have an ambitious, unified strategy.Integrated Strategy: Working with Account Directors to advise clients on multi-channel budget shifts. Ensure all accounts in your pod have a cohesive, account development plan across Search, Social, and emerging platforms.Roadmap Ownership: Auditing account roadmaps across your pod to ensure they are ambitious and logical. Take accountability for client retention and growth (upsells) within your pod.Creative Integration: Ensuring a "creative-first" culture within your team, guiding them on how to use data to brief high-performing assets.Channel Innovation: Owning the channel roadmap for your clients. Pioneer the adoption of emerging platforms (e.g., TikTok, Retail Media) and drive innovative testing frameworks.Commerciality, Presentation & Soft SkillsYou’ll be a confident communicator who can negotiate value and deliver complex messages.Margin Monitoring: Alongside account directors, have oversight of margin across client set to ensure we’re working towards business goals.Croudie Budgets: Ensure oversight of Croudie budgets per client. Working to ensure we’re evolving ways of working to maximise efficiency and hit targets..Compelling Presentations: Engage clients with insight-led narratives that win them over. Lead & support significant presentations (e.g., QBRs) and skillfully turn objections into deeper understanding.Complex Communication: Adapt your communication style to effectively manage stakeholders across internal Croud teams. With support from Account Directors, act as the point of contact for clients.PERSON SPECIFICATIONThe Paid Social Go-To Expert: You have strong technical expertise in Paid Social. You understand what drives performance across platforms, can confidently shape and optimise campaigns, and bring the strategic thinking to turn channel expertise into meaningful results for clients.Confident Communicator: You’re comfortable leading important client meetings, presenting insight-led recommendations and navigating difficult conversations. You have the gravitas to manage expectations, influence stakeholders and build trusted client relationships.Solutions-Oriented Mindset: You’re proactive, organised and able to manage multiple accounts, competing priorities and simultaneous deadlines. You thrive under pressure and take ownership of finding solutions that keep delivery on track.Data-Driven & Strategic: You have a strong analytical mindset and can translate complex data into clear, actionable insights. You understand how to use performance data to inform strategy, drive growth and identify opportunities to improve results.Leadership Presence: You know how to motivate, coach and develop others, fostering a positive, collaborative and accountable team culture. You’re confident in delegating effectively and empowering others to deliver their best work.Meticulous Standards: You have exceptional attention to detail and take pride in the accuracy and quality of your own and your team’s output. You proactively identify opportunities to improve processes, strengthen QA and raise delivery standards.Commercially Minded: You understand the commercial drivers behind successful client relationships, from account profitability and resource efficiency to client retention and growth. You’re confident in identifying opportunities to add value and develop accounts.COMPANY BENEFITSCroud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years25 days holiday a yearDiscretionary annual performance based incentiveSale commissionRecruitment referrals bonusHealth & Wellbeing contribution2 Recharge Days each holiday yearRide to Work schemeRailcardSeason Ticket loanHome office screenDaily office perks: Free fruit, breakfast cereals, snacks, and tea & coffeeWeekly treat: Enjoy a complimentary lunch on us every weekEnhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family LeaveLife insurance and income protectionMedical Cash PlanPensionCurated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)Peer to peer recognition scheme 'bonusly'Team off-sites/regular socialsYear-round holiday partiesFlexible working optionsDay to make a differenceStandard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.OUR VALUESAt Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:In it together - our value on integration, collaboration and outcomesEye on the future - our value on futurism, creativity and passionGenerous in spirit - our value on people, development and inclusionDo what you say - our value on integrity and accountabilityMake a difference - our value on purpose and impact