GTM Technology Director

At SiteMinder, we believe our success comes from our people. We build diverse, inclusive teams where different voices, backgrounds and perspectives are valued. Our differences drive innovation for our customers, and our people bring the ideas, expertise and energy that help us keep moving forward. We’re better together.

What We Do...

Right now, somewhere in the world, a hotel is taking a booking or increasing their revenue through technology you could help build. SiteMinder is the world’s leading hotel commerce platform. For more than 20 years, we’ve helped hotels attract guests, maximise revenue, forecast demand and perform at their best. Today, our platform supports 56,000+ hotels in 150+ countries, connects to 3,000+ partners and powers more than 140m reservations and AU$85 billion+ in hotel revenue each year.

That’s the kind of impact your work can have here. You’ll solve meaningful challenges with AI, simplify complexity and build solutions that help hotels perform. Supported by clear purpose, a strong platform and teams who care about what they’re building, you’ll have the opportunity to shape the future of an industry that never stands still.

About the GTM Technology Director role…

The GTM Technology Director leads the strategy, governance and evolution of SiteMinder’s Go-to-Market technology ecosystem. The role enables commercial teams to execute effectively across the SaaS lead-to-revenue lifecycle—from demand generation, campaigns, lead capture and qualification through pipeline, forecasting, sales execution, close, onboarding, renewal and expansion.

The Director is accountable for making AI a practical, responsible part of that operating model: setting the GTM AI roadmap, prioritising opportunities with commercial leaders, partnering across Data, AI, Product & Engineering to deliver them, and ensuring solutions are adopted and produce measurable commercial value. The Director leads the GTM Technology team and works closely with the Director, Customer Technology where customer journeys, data, platforms or integrations overlap.
 
What you’ll do…

- Partner with GTM to create the strategy and roadmap for SiteMinder’s go-to-market (GTM) technology, spanning Salesforce, marketing automation, sales engagement, AI, integrations, forecasting and revenue intelligence.
- Partner with Sales, Marketing, Marketing Communications, Revenue Operations, Growth and Partnerships to turn commercial priorities into clear initiatives, business cases and delivery plans.
- Shape and prioritise the GTM AI portfolio, taking use cases from discovery through launch, adoption and value measurement across the lead-to-revenue lifecycle.
- Work with Data, AI & Data Transformation, Product & Engineering, Security and business teams to enable trusted GTM data and ensure AI capabilities are responsibly governed, tested, monitored and improved.
- Lead end-to-end delivery of GTM initiatives, coordinating teams and partners through design, build, testing, release and ongoing support while balancing strategic improvements with business-as-usual needs.
- Improve productivity, pipeline effectiveness, conversion, data quality, forecasting and customer lifecycle orchestration through technology, automation and AI.
- Drive adoption with practical communications, training and support; establish clear governance, ownership, prioritisation and support processes for platforms and AI-enabled capabilities.
- Manage vendors, budgets, licensing and investment value, and build a high-performing GTM Technology team across strategy, delivery, engineering, Salesforce, quality and enablement.
 
What you have…

- Vast experience across GTM technology , Revenue Operations, Commercial Technology, Salesforce, Sales or Marketing Operations, business systems, or a related field, including extensive experience in senior leadership .
- A track record of setting and delivering technology strategy in a high-growth, enterprise, or B2B SaaS environment, with strong hands-on expertise in CRM operating models , governance, configuration, integrations, releases, and technical delivery.
- Broad experience partnering across Sales, Marketing , Marketing Communications, Revenue Operations, Growth, or Partnerships, and a strong grasp of SaaS sales cycles and lead-to-revenue processes.
- Experience shaping and scaling AI-enabled commercial or operational capabilities —from use-case assessment and cross-functional delivery to adoption and measurable outcomes.
- Practical knowledge of responsible AI , including human oversight, data protection, quality evaluation, monitoring, and risk management—and the ability to turn governance requirements into workable processes.
- Strong commercial judgment, systems thinking, and the ability to connect technology and AI decisions to revenue, productivity, customer, and operational outcomes.
- Executive-level communication, stakeholder engagement, influence, and negotiation skills, with a talent for building trust with commercial leaders.
- A strategic yet pragmatic approach: able to solve immediate operational challenges while advancing a longer-term roadmap, with strong delivery, prioritisation, risk, dependency, release, and benefits-management skills.
- Strength in business analysis, process design, change management, and enablement, alongside a practical understanding of data, automation, and AI.
- Experience leading distributed, multidisciplinary teams across time zones with a collaborative, low-ego leadership style.

Our Perks & Benefits…

- Flexibility to work in a Hybrid model (3 days in-office)
- Annual and Sick Leaves
- Paid Birthday, Study and Volunteering Leaves every year
- Medical Insurance Cover
- Employee Referral Bonus
- Tenure Bonus
- Team Events & Celebrations

Think this role sounds like you? If so, we’d love to hear from you. Please send us your resume and our Talent Acquisition team will be in touch.
 
When you apply, feel free to share your pronouns and let us know if you need any adjustments during the interview process, we’re here to support you. We also warmly encourage applications from people from underrepresented backgrounds.