Marketing Executive

ABOUT US: BYLD Group is committed to making a difference to people and their organizations through its decades of excellence in business solutions, diverse corporate exposure, and skilled workforce. Our clients across various industries believe us in managing, developing, and aligning their corporate needs with their organizational goals and objectives. Founded in the year 1998, BYLD is the largest group in the South Asian region, offering technology-enabled HR and business productivity solutions. We have served 5,00,000+ individuals, worked with more than 50% of the Fortune 500 and over 60% of the Business World top 1000 companies.
Please read about us – www.byldgroup.com (http://byldgroup.com)
Designation - Marketing Executive Experience - 2+ years Location - Gurgaon, Haryana
Role Overview: You will own marketing for BYLD's L&D business end to end — strategy, campaigns, content, account-based marketing, website and reporting. This is an individual-contributor role for an AI-first marketer who builds automations, thinks strategically and lets data drive every decision.
Key Responsibilities: Strategy & planning
- Build quarterly marketing plans tied to pipeline and revenue goals
- Decide which segments, accounts and offers to prioritize, based on data and market research
- Set campaign goals, budgets and success metrics before launch
Campaigns & demand generation
- Plan and run multi-channel campaigns (email, LinkedIn, paid, events) from brief to report
- Run registration-driven campaigns for open programs, workshops and certifications
- Build segment-focused and research-led campaigns that generate qualified leads
- Design email journeys and nurture sequences that move leads to sales-ready
ABM & pipeline acceleration
- Run 1:1 and 1:Few account-based campaigns for priority accounts
- Re-engage stalled, lost and postponed deals with targeted outreach
- Research new target accounts and build market-intelligence briefs for sales
- Track lead handover and attribution between marketing and sales
Content & thought leadership
- Own the company LinkedIn page content calendar, planned quarterly
- Write and publish a monthly newsletter across LinkedIn and email
- Run quarterly webinars end to end — topic, promotion, registrations, follow-up
- Create thought-leadership content: articles, case studies, reports and leadership LinkedIn posts
- Handle client-facing program communications and post-event nurture
- Keep all content aligned with global partner brand guidelines
Website & SEO
- Write, structure and optimize SEO landing pages for services and programs
- Run keyword research, on-page SEO and conversion improvements
- Track rankings, traffic and page conversion; fix what underperforms
AI & automation
- Use AI daily for research, writing, design and analysis
- Build automations and AI workflows that remove manual work across marketing and sales
- Create reusable prompts, templates and AI assistants for the team
- Contribute to internal AI initiatives with knowledge bases and requirement docs
Data & reporting
- Build and maintain revenue, pipeline and campaign dashboards
- Report on MQLs, pipeline contribution, attribution and ROI
- Turn data into clear recommendations and next actions

Requirements:
- Agency background: min. 1 year at a digital, B2B or integrated marketing agency
- AI-first: uses AI tools (Claude, ChatGPT, Gemini, Perplexity) as the default way of working; can show real AI-built work
- Automation: has built working automations or AI workflows (Zapier, Make, n8n, AI agents or similar)
- Data-smart: comfortable with Excel/Sheets, GA4 and dashboards; reads funnel metrics (CTR, CPL, MQL→SQL, ROI) and acts on them
- Strong English copywriting for emails, LinkedIn, landing pages and long-form content
- 2+ years in B2B marketing; Graduate, MBA/PG in Marketing a plus
- L&D, HR-tech, consulting or B2B services experience
- ABM or account-based outreach experience
- Webinar or event marketing experience.

Why join BYLD: Perks & Benefits:
- Learn directly from industry experts with 30+ years of experience
- Opportunity to work in a dynamic and collaborative environment.
- Professional development and growth opportunities.
- Gain experience in world class management practices
- Insurance Benefits (Medical and Accidental) for all employees
- Multi-level Rewards programs for all employees

Follow us: – https://www.linkedin.com/company/byld-group/ (https://linkedin.com/company/byld-group) – https://www.facebook.com/BYLDGroup/ (https://facebook.com/BYLDGroup) – https://twitter.com/BYLDGroup