Marketing Coordinator

Position Summary

We are seeking a strategic, collaborative, and results-driven Marketing Integration Manager to serve as the central connector between Marketing, Sales, Engineering, Business Development, Operations, and Executive Leadership. This role is responsible for ensuring marketing initiatives align with business objectives by transforming technical capabilities into compelling customer messaging, supporting go-to-market strategies, and delivering integrated campaigns that strengthen the Red Cat and Apium brands.

The Marketing Coordinator will execute on the marketing strategy, coordinate cross-functional initiatives, support product launches, and ensure all customer-facing communications support business growth, brand consistency, and operational excellence.

Essential Duties and Responsibilities

- Develop and execute integrated marketing strategies that align with business objectives, product roadmap, and growth initiatives.

- Partner closely with Sales, Business Development, Engineering, Executive Leadership, and external partners to ensure marketing initiatives support customer engagement, product launches, strategic partnerships, and revenue growth.

- Lead the planning, coordination, and execution of integrated marketing campaigns across digital, print, social media, customer events, executive presentations, and other marketing channels.

- Translate complex technical capabilities into compelling customer-focused messaging, product storytelling, and sales enablement materials that effectively communicate the teams value proposition.

- Develop and maintain customer-facing collateral, capability statements, executive presentations, proposal support materials, customer education resources, and other go-to-market assets.

- Support product launch communications and marketing initiatives, ensuring alignment across internal stakeholders while supporting customer demonstrations, industry events, and business development activities.

- Conduct market research, competitive analysis, customer insight gathering, and industry intelligence to identify opportunities, support strategic decision-making, and strengthen Red Cat and Apiums market position.

- Monitor marketing performance, customer engagement, campaign effectiveness, and key performance metrics, providing recommendations for continuous improvement and future marketing initiatives.

- Serve as the central point of coordination between Marketing, Sales, Engineering, Business Development, and Executive Leadership to ensure projects remain aligned, on schedule, and consistent with corporate priorities.

- Maintain brand consistency across all customer-facing materials by ensuring adherence to corporate visual identity, messaging standards, and brand guidelines.

- Coordinate relationships with external vendors, creative agencies, photographers, videographers, and marketing service providers to support marketing initiatives and maintain high-quality deliverables.

- Identify opportunities to improve marketing processes, streamline cross-functional collaboration, and enhance operational efficiency across the organization.

- Support additional marketing, communications, business development, and strategic initiatives as assigned.

Required Qualifications

- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business Administration, or a related discipline;

- Minimum of 3-5 years of progressive experience in marketing communications, integrated marketing, corporate communications, public relations, content development, brand management, or related marketing disciplines.

- Demonstrated success developing and executing integrated marketing campaigns, executive communications, corporate messaging, brand strategies, and strategic communication plans that support organizational growth and business objectives.

- Proven ability to manage multiple concurrent marketing initiatives, campaigns, and communications projects while meeting deadlines in a fast-paced, high-growth environment.

- Experience partnering with cross-functional teams, including Sales, Business Development, Engineering, Executive Leadership, and external stakeholders to deliver cohesive marketing and business development initiatives.

- Strong understanding of brand management, customer engagement, product marketing, content strategy, digital marketing, and market research.

- Excellent written, verbal, presentation, and storytelling skills with the ability to communicate complex technical concepts to diverse audiences.

- Experience supporting defense, aerospace, manufacturing, technology, or other highly technical organizations is strongly preferred.

- Position is located in person at the Apium offices in San Diego, CA.

Background Check

This position will require successfully completing a post-offer background check. Qualified candidates with a criminal history will be considered and are not automatically disqualified, consistent with federal and state law.

EEO and ITAR/EAR Work Authorization Disclosure

Red Cat Holdings provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This position requires direct or indirect access to hardware, software, technology or technical data controlled under the International Traffic in Arms Regulations (ITAR) and the Export Administration Regulations (EAR). Successful candidates for positions subject to ITAR/EAR restrictions must provide proof of U.S. Citizenship or Permanent Residence and must not require sponsorship for export-restricted work authorization.

E-Verify

The company participates E-Verify ensure eligibility for employment and compliance with Right to Work rules.

Compensation: Pay Range: $26.72 - $38.48 hourly plus generous annual equity package and potential bonuses.